Pro Writer · Standard
For the keyword that isn't a list a how-to, or a review.
The default format, running the identical pipeline: it reads what is currently ranking, writes each section separately, and scores itself out of a hundred. Five finished articles free.
- The right default — For informational keywords that don't fit a ranked or procedural shape.
- Reads the live top ten — Pulls the pages currently ranking for your keyword before it drafts.
- Depth set by the competition — Structure and length benchmarked against what is already winning.
- Scored out of 100 — Structure, keyword coverage, readability and depth, itemised.
- AI-likeness scanner — Rewrites the passages that read like a machine wrote them.
- One click to publish — To the client's WordPress blog, with the image and the meta.
The workhorse format,
for everything else.
Most keywords don't want a listicle.
They want somebody to explain the thing properly — what it is, why it matters, what to do about it — at the depth the pages currently ranking have set. No number in the headline, no forced structure, no gimmick.
Same fourteen stages as every other format. The format changes the outline. It never changes the machinery.
No card. Verify your email and 30 credits land in your account — Write five standard articles free.
Write five standard articles free.
Verify your email and 30 credits land in the account. A full draft is 5 credits and a batch of headline options is 1, so that is five complete articles — written, scored, and ready to publish.
Founding accounts lock $0.35 a credit on every plan and every top-up — the rate that otherwise needs a $1,750-a-month plan. A few founding spots are left.
No card. Nothing expires on a timer.
How it writes one
No shape imposed. The research sets it.
The other ten formats bring a structure with them. This one lets the outline follow whatever the pages currently ranking have established, which is the right call whenever the keyword doesn't already imply a shape.
- 01
Give it the keyword and leave the format on Standard
It is the default for a reason. The format is a real setting rather than a prompt suffix, and Standard is the one that doesn't force a heading pattern the keyword didn't ask for.
- 02
It pulls the pages currently ranking
The live top ten for your keyword, parsed for the subtopics they all cover and the ones only some of them do. That gap list becomes the outline — on this format it is the only thing shaping it.
- 03
Depth is benchmarked, not guessed
Structure and length are set against what is already ranking rather than against a word-count slider you had to pick a number for. You can still override it if you know better.
- 04
The company brief goes in
If the client record has a brief, it is injected — services, positioning, terminology and topics to avoid. Built from the client's own site, so a general-interest article never wanders into claiming something they don't offer.
- 05
Fourteen stages, every section on its own
Each heading written separately, the introduction written last from the finished body. That order is why the opening paragraph summarises an article that actually exists.
- 06
The score comes back itemised
A hundred points across heading structure, keyword placement, readability and depth, so a weak result names the stage to re-run instead of just telling you the article was weak.
- 07
Scan, then publish or route it to a guest post
The scanner flags machine-sounding passages, rewrites them and reports what it changed. Then one click to the client's WordPress blog with the featured image and meta description, or send the same draft into a guest-post order.
What lands in your account
A finished article, not a first draft.
- The article
- Headed, formatted, at the depth the ranking pages set — HTML ready for the blog, or copy it out.
- A 100-point content score
- The same rubric every format is scored on, broken down by category so a weak score points at a stage.
- An AI-likeness report
- What the scanner flagged, what it rewrote, and the score it settled on.
- Headline options
- A batch of alternatives for one credit, because the headline is the part worth testing.
- A featured image
- Generated with the article, regenerable for two credits if it is wrong.
- Meta title and description
- Written from the draft, not templated from the keyword. No schema markup — that is not something this produces.
Write five standard articles free.
Verify your email and 30 credits land in the account. A full draft is 5 credits and a batch of headline options is 1, so that is five complete articles — written, scored, and ready to publish.
Founding accounts lock $0.35 a credit on every plan and every top-up — the rate that otherwise needs a $1,750-a-month plan. A few founding spots are left.
No card. Nothing expires on a timer.
The countable part
What it costs and what it does.
- Format
- Standard — the default, one of eleven, set per article.
- When to use it
- Any informational keyword that isn't a ranked list, a head-to-head or a procedure.
- Full draft
- 5 credits — the same as every other format.
- Headline batch
- 1 credit.
- Featured image redo
- 2 credits.
- Publish to blog
- Included in the draft cost.
- Company brief
- 5 credits, once per client. Refunded if it fails.
- Research
- Live top-ten pages for the target keyword, parsed for subtopic gaps.
- Scoring
- 100-point rubric plus an AI-likeness scan — identical across all eleven formats.
- Internal links
- Suggested at publish time against the client's existing posts — not inserted during generation.
Credit costs are the live values on the account and are printed on the button that spends them, so nothing here is a number you have to take on trust.
What it costs to find out
Write five standard articles free. No card.
Verify your email and 30 credits land in the account. A full draft is 5 credits and a batch of headline options is 1, so that is five complete articles — written, scored, and ready to publish.
Verify your email and 30 credits land in the account. Not a trial that takes your card "for verification". No card at all.
And nothing expires on a timer. Credits sit in the account until you spend them.
Launch — founding accounts
$0.35 a credit, locked for good.
Credits normally run $0.50 at the smallest amount and slide down to $0.35 only at 5,000 a month — a $1,750-a-month plan.
Founding accounts get that bottom rate on every plan, every top-up and every pay-as-you-go purchase, starting at a $35 top-up. Same rate. One fiftieth of the commitment.
It's written onto your account, not onto a coupon you have to remember, and it applies for as long as you have the account.
A few founding spots are left. When they're gone, so is the rate.
| Credits | Standard | Founding | You keep |
|---|---|---|---|
| 100 | $50 | $35 | $15 |
| 500 | $225 | $175 | $50 |
| 1,000 | $400 | $350 | $50 |
| 5,000 | $1,750 | $1,750 | — |
The last row is the point: at 5,000 credits the two prices meet, because $0.35 is the volume rate. Founding accounts get it without the volume.
30 credits on email verification, no card, and the locked rate is applied to the account itself. Every deliverable's cost in credits is printed on the button that spends them.
Before you ask
The questions we'd ask.
- Is Standard the weakest format?
- It is the least opinionated, which is different. Every format runs the same fourteen stages, the same research and the same scoring — Standard simply doesn't impose a heading pattern on top. On a keyword that genuinely wants a ranked list, it will underperform Listicle. On a keyword that doesn't, forcing Listicle is what underperforms.
- How do I know which format to pick?
- Read the headline of whatever sits at position one for your keyword. If it has a number, use Listicle. If it says "how to", use How-To Guide. If it says "vs", use Comparison. If it says none of those things, Standard is the answer — which is most of the time.
- Can I change the format after it's written?
- Not on the same draft — the format shapes the outline before any prose exists, so switching it means generating again at five credits. Cheap enough to test both on a keyword you care about, which is worth doing once so you can see how much the setting actually changes.
- Will it pass an AI detector?
- We won't promise that, and anyone who does is guessing. An on-board scanner flags machine-sounding passages, rewrites them, and reports what it changed and what it scored. That is a scanner, not a guarantee, and the detectors move every few months.
The workhorse format,
for everything else.
Thirty credits. Five articles. No card.
Run the same keyword through Standard and through one of the shaped formats. Two drafts, ten credits, and you will know exactly how much the format setting is doing.
That is a better test than any demo we could give you.
30 credits on email verification. No card. A few founding spots are left.
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