Campaign Builder
Seventy-two campaign strategies — and the one to run this month.
Pick the outcome and the client. The builder assembles the deliverables, the order and the credit cost, and you approve it in one screen.
- 72 pre-built strategies — Local, national, e-commerce. Four intensities each.
- Budget builder — Enter a number, it decides the mix and the ratios.
- Keyword clustering — Grouped automatically, every cluster editable.
- Target URLs picked for you — From ranking data, Search Console, sitemap.
- Every product family — Tier 1, local, AI SEO, Tier 2, articles — one plan.
- A Google Sheet — Generated, so the plan leaves the building.
- Cards on your board — Seeded straight into the CRM as work items.
- Owners and quantities — Assigned per line before anything is ordered.
Type a budget.
Get a designed month.
The most expensive thing in SEO isn't the links. It's not knowing which links to buy, in what order, at what ratio.
So we did that part too. Seventy-two complete campaigns — twenty-four local, twenty-four national, twenty-four e-commerce, four intensity levels each. Pick one and it builds itself.
Or enter a credit budget and it designs the mix for you.
No card. Verify your email and 30 credits land in your account — Two full campaigns, planned free.
The reason self-serve SEO fails
A capable dashboard is useless if you don't know what to buy first.
Every tool in this category hands you a menu and calls it empowerment.
So you buy the thing you recognise. Then a bit of the thing that looked cheap. Then nothing, for three weeks, because you're not sure the first two worked.
That isn't a strategy. It's a shopping trip.
And it's the number-one reason people cancel SEO software in week two — not because the tools were bad, but because nobody ever told them the ratio, the order, or when to stop.
Planning a month by hand is a spreadsheet, an argument about ratios, and a to-do list nobody transfers into a project tool. This produces all three, and puts the third one on the board your team already works from.
Two full campaigns, planned free.
A campaign build costs fifteen credits and thirty land on email verification. That's two complete plans — clusters, target URLs, a Google Sheet and cards on your board — before you spend anything.
Founding accounts lock $0.35 a credit on every plan and every top-up — the rate that otherwise needs a $1,750-a-month plan. A few founding spots are left.
No card. Nothing expires on a timer.
The mechanism
Three steps, and the plan becomes work.
- 01
Start from a strategy, or from a number
Pick one of the seventy-two — each with a plain-English description of what it does, who it suits, its deliverable mix and its computed credit total — or enter a credit budget and let the builder design the mix, the ratios and the sequencing itself.
- 02
Or specify it yourself
Choose the product mix across every family — guest posts, press releases, syndication, local citations, AI SEO, Tier 2, articles — set quantities, and assign an owner per line.
- 03
It clusters your keywords
Keyword clustering groups the terms, and the target URL for each cluster is chosen automatically from the client's own ranking data, Search Console history, previously indexed URLs and sitemap. Everything is editable in place, because the automatic answer is a starting point and you know things it doesn't.
- 04
It reads the client's brief while it does it
The clustering step is one of the eleven code paths wired to the company brief, so the groupings reflect the services the client actually sells rather than the keywords that merely look related.
- 05
Then it produces the three artefacts
A Google Sheet you can send to a client or a colleague. A column and a set of cards on the CRM board. And a plan that knows its own credit cost before you commit a credit.
- 06
And the cards launch the work
Each campaign card carries a launch button that opens the right tool with the client and keywords already filled in. Planning and doing stop being separate activities.
What you end up holding
A plan, a sheet, and a board full of work.
Most planning tools give you the first one. The third is the one that changes whether the month actually happens.
- A costed plan
- The mix, the quantities, the owners and the credit total — visible before you order anything. No plan on this platform surprises you with its price.
- Keyword clusters mapped to URLs
- Groups of terms with a target page for each, picked from the client's own ranking data, Search Console, indexed URLs and sitemap, and editable wherever you disagree.
- A Google Sheet
- Generated from the plan, so it can be sent, shared, argued with in comments, and signed off by someone who will never log into this platform.
- Cards on the CRM board
- A column seeded with the plan as individual work items, assigned to owners, each with a launch button into the tool that fulfils it.
- A repeatable shape
- Next month, start from the same strategy at the next intensity level. The catalogue is built in four steps from a first cautious month up to full scale.
Two full campaigns, planned free.
A campaign build costs fifteen credits and thirty land on email verification. That's two complete plans — clusters, target URLs, a Google Sheet and cards on your board — before you spend anything.
Founding accounts lock $0.35 a credit on every plan and every top-up — the rate that otherwise needs a $1,750-a-month plan. A few founding spots are left.
No card. Nothing expires on a timer.
The countable facts
What's in the catalogue.
- Strategies
- 72 — 24 local, 24 national, 24 e-commerce, across four intensity levels each.
- Each strategy shows
- A plain-English description, its best-fit case, its full deliverable mix, and a computed credit total.
- One-click build
- "Build this campaign" opens the builder pre-filled from the card.
- Budget mode
- Enter a credit budget and the builder designs the mix, the ratios and the sequencing.
- Product families available in a plan
- Guest posts, press releases, blog syndication, local citations, local PBN, radius maps, AI SEO products, Tier 2 boosters and articles.
- Clustering
- AI keyword clustering with automatic target-URL selection from ranking data, Search Console, indexed URLs and sitemap. Fully editable.
- Outputs
- A Google Sheet, a seeded CRM column with cards, and assigned owners.
- Credits
- 15 to run the builder, 5 to generate or regenerate keyword clusters. The products a campaign contains are billed when they're actually ordered, not when the plan is made.
That last row matters: planning a big campaign is cheap on purpose. You can design a month you can't yet afford, look at the total, and change it — which is a lot better than finding out afterwards.
Who this is for
Most of all, whoever has to decide.
The owner who's been burned before
You don't want to learn anchor ratios. You want someone to have already decided, and to be able to see what it costs before agreeing. Pick the strategy that matches your business and your appetite, and read the total.
The freelancer pitching a retainer
The Google Sheet is the deliverable that wins the meeting. A costed, sequenced month with clusters mapped to pages looks like the work of a strategist, because it is — you just didn't spend Sunday building it.
The agency standardising delivery
Four intensity levels across three business types is a productised service ladder you didn't have to design. Same plan shape every month, same board layout, different client.
What it costs to find out
Two full campaigns, planned free. No card.
A campaign build costs fifteen credits and thirty land on email verification. That's two complete plans — clusters, target URLs, a Google Sheet and cards on your board — before you spend anything.
Verify your email and 30 credits land in the account. Not a trial that takes your card "for verification". No card at all.
And nothing expires on a timer. Credits sit in the account until you spend them.
Launch — founding accounts
$0.35 a credit, locked for good.
Credits normally run $0.50 at the smallest amount and slide down to $0.35 only at 5,000 a month — a $1,750-a-month plan.
Founding accounts get that bottom rate on every plan, every top-up and every pay-as-you-go purchase, starting at a $35 top-up. Same rate. One fiftieth of the commitment.
It's written onto your account, not onto a coupon you have to remember, and it applies for as long as you have the account.
A few founding spots are left. When they're gone, so is the rate.
| Credits | Standard | Founding | You keep |
|---|---|---|---|
| 100 | $50 | $35 | $15 |
| 500 | $225 | $175 | $50 |
| 1,000 | $400 | $350 | $50 |
| 5,000 | $1,750 | $1,750 | — |
The last row is the point: at 5,000 credits the two prices meet, because $0.35 is the volume rate. Founding accounts get it without the volume.
30 credits on email verification, no card, and the locked rate is applied to the account itself. Every deliverable's cost in credits is printed on the button that spends them.
Before you ask
The questions we'd ask.
- What's actually in one of the seventy-two strategies?
- A specific mix of deliverables with quantities — for example a set of guest post placements, a wire release, a syndication run, a citation pack and Tier 2 pointed at the assets those create — plus a plain-English description of what it's designed to do and who it suits, and a computed credit total. You can build it as-is or change any line before ordering.
- How does the budget builder decide?
- You give it a credit budget and it designs the mix, the ratios and the sequencing to fit. It's the fastest way to see what a given spend actually buys, and everything it chooses is editable — it's a starting point built by someone who has run this before, not a locked recommendation.
- Does planning a campaign charge me for the campaign?
- No. Running the builder is 15 credits and clustering is 5. The products inside the plan are charged when they're ordered. So you can design a month, look at the total, decide it's too much, and rebuild it — for the price of a rounding error.
- Where do the target URLs come from?
- The client's own data: their ranking history, their Search Console queries, URLs already indexed, and their sitemap. It picks the page most likely to be the right target for each cluster, and you can override any of them in place. It's a head start, not a decision made over your head.
- What happens to the plan after I finish it?
- Three things at once. A Google Sheet is generated. A column and a set of cards land on that client's CRM board with owners assigned. And each card carries a launch button that opens the fulfilling tool with the client and keywords prefilled — which is the step that normally gets skipped and is why most plans never become work.
- Is keyword clustering available on its own?
- No, and we won't market it as if it were. It's a step inside this tool. Same for the on-page audit and image generation — they live inside the tools that use them, and there's no standalone site-audit product here.
Type a budget.
Get a designed month.
You are never staring at a blank dashboard wondering what to buy. There are seventy-two answers, and every one of them builds itself.
Two campaigns planned free, and the plan costs a fraction of the work.
And if you're one of the first accounts, your credits are $0.35 for as long as you have the account.
30 credits on email verification. No card. A few founding spots are left.
The rest of it