Local SEO · Map Grid Scans
Twenty credits to find out which streets your client disappears on.
A single rank check tells you one number from one point. A grid samples the map pack across the whole service area and draws it. Your first scan is inside the free welcome credits.
- Position sampled across a grid — From 25 points up to 225, covering the area the business actually serves.
- Rendered as a heatmap — Green for the top three, light green for four to ten, grey for absent from the pack.
- A table behind every point — ZIP, location, distance from base, position, change, and the Day 1 number.
- Click a cell to see the pack there — Position plus the pack showing at that exact point, so a grey cell has an explanation.
- History against the client — Re-run after the work and the before-and-after is an artifact, not a claim.
- 20 credits a scan — On a schedule you set, or on demand when you want to check something.
Your coverage, drawn to scale,
block by block.
Ask your client where they rank and you'll get one number. That number came from one location — usually the office.
Map-pack position is not one number. It changes street by street, because proximity is part of how it's calculated, and the searcher moves.
So rank first at the shop and eleventh four miles out, and a normal rank check will tell you that you rank first.
No card. Verify your email and 30 credits land in your account — One full scan, with change left over.
One full scan, with change left over.
Verify your email and 30 credits land, no card. A grid scan is 20 of them, so the welcome grant covers a complete scan across a real client's service area — and leaves ten credits, which is enough for the company brief at 5 with five to spare.
Founding accounts lock $0.35 a credit on every plan and every top-up — the rate that otherwise needs a $1,750-a-month plan. A few founding spots are left.
No card. Nothing expires on a timer.
How a scan runs
Sample the area, not the address.
The setup takes about a minute and the settings are the interesting part, because they decide whether the picture you get is useful or just pretty.
- 01
Open the client's rank project
There's no separate wizard — a project exists the first time you open a client's rank page. Grid and map-pack tracking are Google only; the Bing and Yahoo views hide the controls entirely rather than showing you something that doesn't exist.
- 02
Choose how the grid is laid out
ZIP-based, which samples across a set of postcodes, or a geographic mesh, which lays an even grid over the area. Mesh sizes run 5×5, 7×7, 9×9, 11×11, 13×13 and 15×15 — 25 points up to 225. ZIP mode covers 10, 15, 25, 40, 60 or 100.
- 03
Set the radius honestly
Three, five, ten, fifteen, twenty, twenty-five, thirty or fifty miles. Set it to the area the business genuinely serves rather than the area it wishes it did — a fifty-mile grid on a business that works within eight will produce a mostly grey map and no information.
- 04
Pick the grid keywords
Up to 25 active grid keywords per project. These should be the terms that bring the phone calls, not the head terms with the biggest volume, because the whole point of this instrument is finding where the money terms stop working.
- 05
Run it weekly, bi-weekly, monthly or manually
Plus a scan day, so you know when the number moves. Manual costs nothing recurring — you scan when you want a reading rather than paying for a schedule you don't read.
- 06
Read the map, then read the points
The heatmap gives you the shape instantly. Then a table per point carries ZIP, location, distance, position, movement since the last check, a comparison date and Day 1 — the very first scan we recorded, which is the column that wins a renewal conversation.
- 07
Fix something. Re-run. Compare.
Grid history is kept against the client record, so the second scan is a before-and-after rather than a fresh opinion. That comparison is the closest thing to proof this industry offers.
What you end up holding
A picture a client understands in two seconds.
The commercial value here isn't the data. It's that the data is legible to someone who doesn't do this for a living.
- The heatmap
- Green for positions one to three, light green for four to ten, grey for not in the pack, with the client's own ZIP marked so the centre is obvious.
- A per-point breakdown
- ZIP, location, distance from base, current position, movement, a comparison date and the Day 1 figure. Absent reads as "Not in pack" — not as a blank or a zero pretending to be a rank.
- The pack at any point you click
- Open a cell and you see the position and the pack showing there. A grey cell stops being a mystery and becomes a specific block somebody else owns.
- Per-keyword summaries
- Average position and top-three percentage across the grid, so one number still exists when you need one — it just isn't the only thing you have.
- A read-only view in the client portal
- On your own subdomain, under your logo, with CSV export. Every credit figure, cost and operator control is stripped out of what the client sees.
One full scan, with change left over.
Verify your email and 30 credits land, no card. A grid scan is 20 of them, so the welcome grant covers a complete scan across a real client's service area — and leaves ten credits, which is enough for the company brief at 5 with five to spare.
Founding accounts lock $0.35 a credit on every plan and every top-up — the rate that otherwise needs a $1,750-a-month plan. A few founding spots are left.
No card. Nothing expires on a timer.
The countable part
What it costs and what it does.
- Cost
- 20 credits per scan.
- Engine
- Google only. Grid and map-pack controls are hidden on Bing and Yahoo.
- Grid mode
- ZIP-based, or a geographic mesh.
- Grid size
- Mesh: 5×5, 7×7, 9×9, 11×11, 13×13 or 15×15 — 25 to 225 points. ZIP mode: 10, 15, 25, 40, 60 or 100.
- Radius
- 3, 5, 10, 15, 20, 25, 30 or 50 miles.
- Keywords
- Up to 25 active grid keywords per project.
- Frequency
- Weekly, bi-weekly, monthly or manual only, with a chosen scan day.
- Output
- A heatmap plus a per-point table: ZIP, location, distance, position, change, comparison date and Day 1. Absent reads "Not in pack".
- History
- Kept against the client record, so any two scans can be compared.
- What it isn't
- Not competitor tracking. There are no keyword tags or groups and no share-of-voice or visibility score — this measures your client's map-pack position, and that's the whole job.
Credit costs are the live values on your account and are printed on the button that spends them. Scheduled scans preview their cost before you switch them on, and if a balance runs out the schedule pauses visibly with a message rather than silently skipping a run and leaving a hole in the chart.
What it costs to find out
One full scan, with change left over. No card.
Verify your email and 30 credits land, no card. A grid scan is 20 of them, so the welcome grant covers a complete scan across a real client's service area — and leaves ten credits, which is enough for the company brief at 5 with five to spare.
Verify your email and 30 credits land in the account. Not a trial that takes your card "for verification". No card at all.
And nothing expires on a timer. Credits sit in the account until you spend them.
Launch — founding accounts
$0.35 a credit, locked for good.
Credits normally run $0.50 at the smallest amount and slide down to $0.35 only at 5,000 a month — a $1,750-a-month plan.
Founding accounts get that bottom rate on every plan, every top-up and every pay-as-you-go purchase, starting at a $35 top-up. Same rate. One fiftieth of the commitment.
It's written onto your account, not onto a coupon you have to remember, and it applies for as long as you have the account.
A few founding spots are left. When they're gone, so is the rate.
| Credits | Standard | Founding | You keep |
|---|---|---|---|
| 100 | $50 | $35 | $15 |
| 500 | $225 | $175 | $50 |
| 1,000 | $400 | $350 | $50 |
| 5,000 | $1,750 | $1,750 | — |
The last row is the point: at 5,000 credits the two prices meet, because $0.35 is the volume rate. Founding accounts get it without the volume.
30 credits on email verification, no card, and the locked rate is applied to the account itself. Every deliverable's cost in credits is printed on the button that spends them.
Before you ask
The questions we'd ask.
- This doesn't actually fix anything, does it?
- No. It's the one product in this family that ships no asset — it measures, and measuring changes nothing. Here's why we still put it first: buying citations, Profile links and a radius map for a client whose coverage is already solid is money spent on a solved problem, and you can't know which it is from a single position number. Twenty credits to avoid a wrong purchase of a hundred and forty is straightforward arithmetic.
- Can I see what my competitors are doing?
- Not as a tracked feature, no. Click any point on the grid and you'll see the pack showing at that location, which tells you who owns a block you don't — that part is real and it's genuinely useful. What doesn't exist: competitor tracking as a setting, keyword tags or groups, and any share-of-voice or visibility score. If you need those, use a dedicated tracker. This is the tracker that comes with the work.
- Why does the grid look worse than my rank report?
- Because your rank report is one measurement from one location, and it's almost always flattering — the check runs near the business, where proximity does the heavy lifting. The grid samples the whole area, so it includes every point where the profile is fourth, or eleventh, or missing. It isn't that the grid is pessimistic. It's that a single-point check was never a picture of coverage.
- How big should I make the grid?
- Match it to the service area, not to ambition. A 5×5 mesh at five miles is the right first scan for a business with a shop and a local catchment. Fifty miles at 15×15 is 225 points across territory a two-van operation will never service, and a wall of grey cells is not a finding. You can widen it later — the history keeps both.
Your coverage, drawn to scale,
block by block.
Thirty credits. One full grid scan. No card, and nothing else to buy first.
Run it on a client you think is doing well. That's the version of this that's actually worth doing, because a map you expected to be green and isn't is the most useful thing you'll see this month.
Then you'll know which of the other three layers they need.
30 credits on email verification. No card. A few founding spots are left.
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