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Pro Writer · Comparison

X versus Y, settled on one page so the reader stops opening tabs.

Both options judged on the same criteria, in the same order, with a recommendation at the end. Five finished articles free — enough to test it on a comparison you already know the answer to.


  • Same axes for both sides Criteria are fixed at the outline stage, so the halves are genuinely comparable.
  • Researched from the live SERP Reads the comparison pages currently ranking for that pairing first.
  • A recommendation, by use case Who each option is right for, rather than a shrug at the end.
  • Scored out of 100 Structure, keyword coverage, readability and depth, itemised.
  • AI-likeness scanner Flags machine-sounding passages and rewrites them.
  • One click to publish To the client's WordPress blog, with the image and the meta.

Two options, one page,
one clear winner.

"X vs Y" is the most commercial query in your niche, and it is usually answered with the worst page on the site.

You know the one: five hundred words about X, five hundred words about Y, a table that repeats both, and a conclusion that says it depends on your needs.

That reader came to stop deciding. A page that hands the decision back has failed at the only job it had.

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No card. Verify your email and 30 credits land in your account — Write five comparisons free.

The Pro Writer content score panel on a finished comparison article, itemised by structure, keyword coverage, readability and depth
Both names, both scored Keyword coverage is itemised, which on a comparison means you can see at a glance whether both product names are carrying their weight or only the one in the title is.

Write five comparisons free.

Verify your email and 30 credits land in the account. A full draft is 5 credits and a batch of headline options is 1, so that is five complete articles — written, scored, and ready to publish.

Founding accounts lock $0.35 a credit on every plan and every top-up — the rate that otherwise needs a $1,750-a-month plan. A few founding spots are left.

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No card. Nothing expires on a timer.

How it writes one

The criteria come before the copy.

A comparison falls apart when each side is written independently. So the axes are settled first, from the research, and both halves are then written against the same list.

  1. 01

    Give it both names, the keyword, and pick Comparison

    The format is a real setting, not a prompt suffix. Choosing it changes the outline stage, the heading structure and the rubric the draft is scored against.

  2. 02

    It pulls the comparison pages currently ranking

    The live top ten for that pairing, parsed for the criteria those pages compare on — and the criteria only one or two of them bother with, which is where a better page is usually found.

  3. 03

    The axes are locked at the outline stage

    Price, capability, support, whatever the research surfaced. Both sides are then written against that identical list, which is what makes the finished piece a comparison rather than two descriptions in sequence.

  4. 04

    The company brief goes in

    If the client record has a brief, it is injected — positioning, terminology and the topics to avoid. Built from the client's own site, so nothing is invented about them.

  5. 05

    The recommendation is split by use case

    Not one winner for everybody. Who each option suits and who it doesn't, written after both halves exist so it is drawn from the evidence on the page.

  6. 06

    Fourteen stages, then a score

    Heading depth, keyword placement, readability, internal coherence — a 100-point breakdown you can act on rather than a pass mark.

  7. 07

    Scan, then publish or route it to a guest post

    The AI-likeness scanner flags and rewrites machine-sounding passages and reports what it changed. Then one click to the client's WordPress blog, or send the same draft into a guest-post order.

What lands in your account

A page the reader can decide from.

The article
Both sides on matching criteria, with the recommendation at the end — HTML ready for the blog, or copy it out.
A 100-point content score
Broken down by category, so a weak score tells you which stage to re-run rather than just that it was weak.
An AI-likeness report
What the scanner flagged, what it rewrote, and the score it settled on.
Headline options
A batch of alternatives for one credit — worth testing on a comparison, where word order changes which name gets the click.
A featured image
Generated with the article, regenerable for two credits if it is wrong.
Meta title and description
Written from the draft, not templated from the keyword. No schema markup — that is not something this produces.

Write five comparisons free.

Verify your email and 30 credits land in the account. A full draft is 5 credits and a batch of headline options is 1, so that is five complete articles — written, scored, and ready to publish.

Founding accounts lock $0.35 a credit on every plan and every top-up — the rate that otherwise needs a $1,750-a-month plan. A few founding spots are left.

Create FREE Account

No card. Nothing expires on a timer.

The countable part

What it costs and what it does.

Format
Comparison — one of eleven, set per article.
Full draft
5 credits.
Headline batch
1 credit.
Featured image redo
2 credits.
Publish to blog
Included in the draft cost.
Company brief
5 credits, once per client. Refunded if it fails.
Research
Live top-ten pages for the pairing, parsed for the criteria they compare on.
Structure
Shared criteria across both sides, then a recommendation split by use case.
Scoring
100-point rubric plus an AI-likeness scan.
Internal links
Suggested at publish time against the client's existing posts — not inserted during generation.

Credit costs are the live values on the account and are printed on the button that spends them, so nothing here is a number you have to take on trust.

What it costs to find out

Write five comparisons free. No card.

Verify your email and 30 credits land in the account. A full draft is 5 credits and a batch of headline options is 1, so that is five complete articles — written, scored, and ready to publish.

Verify your email and 30 credits land in the account. Not a trial that takes your card "for verification". No card at all.

And nothing expires on a timer. Credits sit in the account until you spend them.


Launch — founding accounts

$0.35 a credit, locked for good.

Credits normally run $0.50 at the smallest amount and slide down to $0.35 only at 5,000 a month — a $1,750-a-month plan.

Founding accounts get that bottom rate on every plan, every top-up and every pay-as-you-go purchase, starting at a $35 top-up. Same rate. One fiftieth of the commitment.

It's written onto your account, not onto a coupon you have to remember, and it applies for as long as you have the account.

A few founding spots are left. When they're gone, so is the rate.

The same credits, both ways
Credits Standard Founding You keep
100 $50 $35 $15
500 $225 $175 $50
1,000 $400 $350 $50
5,000 $1,750 $1,750

The last row is the point: at 5,000 credits the two prices meet, because $0.35 is the volume rate. Founding accounts get it without the volume.

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30 credits on email verification, no card, and the locked rate is applied to the account itself. Every deliverable's cost in credits is printed on the button that spends them.

Before you ask

The questions we'd ask.

Can it compare more than two things?
It can, but don't. Three-way comparisons dilute the query they are trying to rank for and read like a listicle that lost its nerve. If you want five options weighed against each other, use the Listicle format — it is built for exactly that.
Will it always pick my client's product?
Not automatically, and a page that obviously would is a page nobody trusts. If you want the recommendation weighted, say so in the custom instructions and own that decision — it is your byline. The research is what it is either way.
Does it build the comparison table?
It writes the comparison in prose and headings and emits a meta title and description. There is no structured-data output, so if you want a marked-up table, build it in your CMS from the draft.
Will it pass an AI detector?
We won't promise that, and anyone who does is guessing. An on-board scanner flags machine-sounding passages, rewrites them, and reports what it changed and what it scored. That is a scanner, not a guarantee, and the detectors move every few months.

Two options, one page,
one clear winner.

Thirty credits. Five comparisons. No card.

Pick a pairing where you already know which one wins, and read the last section first. If the recommendation matches yours, the research underneath it is sound.

If it is, you just found where your commercial pages come from.

Create FREE Account

30 credits on email verification. No card. A few founding spots are left.


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