Whether you have a conventional brick-and-mortar shop or have an online business, you need to promote your business in the best possible manner to grow your customers and business thereof. When you start your business, things can be challenging as resources are constrained. Presenting the top 10 marketing tools for your start-up business. Leadfeeder is a lead generation tool for start-up companies, especially in the B2B domain. It gives the owner detailed information about the

Search Engine Optimization makes your site as search-engine-friendly as possible so that your site ranks on the first page of search results. It is important to be at the topmost ranks because it helps build your brand presence and credibility online, get enhanced traffic, and offer seamless user experience. Here are some highly effective SEO tactics that cost you almost nothing and worth a try for getting optimized results. Provide enhance user experience: It is

Google and other search engines value backlinks a lot because for the algorithms it is like a vote bank – a stamp of approval or a sign of credibility by other websites. Higher the number of backlinks or inbound links on your website and individual webpages, your site is viewed as credible; thereby the chances of the site being ranked high by the crawler on the search engine result page (SERP) is also better. When

Google Ads average conversion is about 4.4% on search engines. On display ads it is about 0.57%. The average cost per conversion for Google Ads on the search network is $56.11 and on the display network, it is $90.80. With rising costs of Google Ad campaigns, you would obviously wonder if this one is good for your ROI or not. We would say it is. You simply need to strategize for optimized campaigns where the

Google released a new Core SEO update on May 4 2020. The initial incoming data suggests: This is a broad updated affecting many categories This is strong – influencing far reaching SERPS and Ranking It is not finished – This update may continue for weeks. According to SEMRush.com the SERP Winners seem to be: News sites being the big winners. (This may be a good time for press releases) SERP Losers While the biggest losers

Google Chrome is one of the most frequently used browsers globally today. Statistics report that Google Chrome for Android has 32.2% of the market share in the browser industry today. Besides being fast and secure, the reason why Chrome is most widely used by internet users is that it is easy to synchronize Chrome across all devices and offer better browsing access and experience. Marketers and SEO experts like to use this browser because it

Though the Q4 reports of 2019 show that Google’s revenue is up at 45.8 billion USD, not all periods during its journey has been able to record such gainful profits. Since most of Google’s earnings come from ad revenues, brands and marketers need to be conscious of what the effects of a dip in Google’s revenues can mean to them. A few years back, in 2012 to be precise, the earning reports of Google were

While many users use the Site: Search operator from Google for indicative purposes; it is not advisable for use in getting key insights like the ranking of the website or for understanding the ranking aspect of the algorithm of Google. Google has now forewarned that this particular operator has been unplugged from the search engine’s algorithm. Google has therefore warned users from over-depending on the site: search operator. Reasons are as below: The result that

Facebook is a powerful social media platform. It all started in 2004 and in a span of 16 years; today, there are about 2.45 billion monthly users of Facebook of which 1.62 billion users access the social media platform every day. And, 94% Facebook Ad revenues are from mobile handsets and only 6% from desktop. There are different types of Facebook ads that brands and marketers can choose from in 2020. Types of Facebook Ads

The Google search engine works on an algorithm that uses about 200 analytics and factors for ranking sites on the search engine result page. Of the search results, 67.6% clicks happen on the first five top results. For a marketer, reaching the top five positions is the objective. It requires lots of determination and strategic work to reach there – using Google Analytics, a free tool from Google; marketers are able to extract vital data

From the terrain of visually impactful content to the rise of voice searches, the digital medium has traversed a long distance. A technology that was started by IBM a decade back and has been improvised upon by different key players, on the way, like Google, Apple, Microsoft and finally Amazon, is today all set to command the way online users are poised to conduct searches in the digital world. Facts about voice-based searches that digital

While Artificial Intelligence has proven to be effective in almost all kinds of industries and commercial activities, its financial impact on marketing efforts is worthwhile. AI is helping automate numerous aspects of a digital marketing campaign pushing the ROI with more impetus. Most marketers and brands that are using AI for paid advertising have till now limited themselves to using this form of automation around bidding algorithms only. This is done using machine learning where