Pro Writer · Case Study
Turn one client result into a case study without chasing their marketing team for quotes.
You bring the numbers. It builds the challenge, the approach and the outcome around them, in the order a buyer reads them. Five finished articles free.
- You supply the numbers — It structures and writes. It does not invent a result, ever.
- The buyer's reading order — Challenge, approach, outcome — the sequence a prospect actually follows.
- Bound to the company brief — Your client's real services and terminology, taken from their own site.
- Scored out of 100 — Structure, keyword coverage, readability and depth, itemised.
- AI-likeness scanner — Rewrites the passages that read like a machine wrote them.
- One click to publish — To the client's WordPress blog, with the image and the meta.
Challenge, approach, outcome,
in that order.
You have done good work for six clients and written it up for none of them.
Not because it's hard. Because it's the job that never gets urgent, and because the version in your head — we did SEO and it went well — isn't a case study, it's a shrug.
Give it the result and it builds the story around it. The numbers stay yours; it never invents one.
No card. Verify your email and 30 credits land in your account — Write five case studies free.
Write five case studies free.
Verify your email and 30 credits land in the account. A full draft is 5 credits and a batch of headline options is 1, so that is five complete case studies — one for each of the clients you've been meaning to write up.
Founding accounts lock $0.35 a credit on every plan and every top-up — the rate that otherwise needs a $1,750-a-month plan. A few founding spots are left.
No card. Nothing expires on a timer.
How it writes one
You bring the result. It builds the story.
Everything on the page traces back to something you provided or something the research found. Nothing in the outcome section is generated out of thin air, because a number nobody can defend is a liability with your name on it.
- 01
Give it the keyword and pick Case Study
The format is a real setting, not a prompt suffix. It changes the outline stage, the heading structure and the rubric — a case study is scored on different things than a listicle.
- 02
Put your actual numbers in the instructions
The starting position, what you changed, the measured outcome, the timeframe. This is the input nothing can substitute for: it will not invent a figure to fill the gap, so a missing number stays a missing number.
- 03
It pulls the pages currently ranking
The live top ten for your keyword, parsed for the subtopics they cover. On this format the research shapes the framing and the search visibility — the evidence is still yours.
- 04
The company brief goes in
Injected from the client record if it exists: services, positioning, terminology, topics to avoid. Built from the client's own site under a hard source-only instruction, so it never attributes a service, award or coverage area they don't have.
- 05
It writes challenge, then approach, then outcome
In that order, because that is the order a prospect reads them in and the order that makes the outcome mean something. The summary is written last, from the finished body.
- 06
Fourteen stages, then a score
Heading depth, keyword placement, readability, internal coherence — a 100-point breakdown by category, so a weak score tells you which stage to re-run.
- 07
Scan, then publish
The AI-likeness scanner flags machine-sounding passages, rewrites them and reports what it changed. Then one click to the client's WordPress blog with the featured image and the meta description.
What lands in your account
The write-up you keep not getting to.
- The article
- Challenge, approach and outcome, headed and formatted — HTML ready for the blog, or copy it out.
- A 100-point content score
- Broken down by category, so you know which section is thin before a prospect finds out.
- An AI-likeness report
- What the scanner flagged, what it rewrote, and the score it settled on.
- Headline options
- A batch of alternatives for one credit. On a case study the headline is usually the result, and phrasing it well is worth a credit.
- A featured image
- Generated with the article, regenerable for two credits if it is wrong.
- Meta title and description
- Written from the draft, not templated from the keyword. No schema markup — that is not something this produces.
Write five case studies free.
Verify your email and 30 credits land in the account. A full draft is 5 credits and a batch of headline options is 1, so that is five complete case studies — one for each of the clients you've been meaning to write up.
Founding accounts lock $0.35 a credit on every plan and every top-up — the rate that otherwise needs a $1,750-a-month plan. A few founding spots are left.
No card. Nothing expires on a timer.
The countable part
What it costs and what it does.
- Format
- Case Study — one of eleven, set per article.
- Full draft
- 5 credits.
- Headline batch
- 1 credit.
- Featured image redo
- 2 credits.
- Publish to blog
- Included in the draft cost.
- Company brief
- 5 credits, once per client. Refunded if it fails. Built only from the client's own website.
- The results
- Supplied by you. The writer structures and words them — it does not generate an outcome.
- Research
- Live top-ten pages for the target keyword.
- Scoring
- 100-point rubric plus an AI-likeness scan.
- Publishing targets
- WordPress, or any blog you can give credentials for. Not Shopify, Wix, Webflow or Squarespace.
Credit costs are the live values on the account and are printed on the button that spends them, so nothing here is a number you have to take on trust.
What it costs to find out
Write five case studies free. No card.
Verify your email and 30 credits land in the account. A full draft is 5 credits and a batch of headline options is 1, so that is five complete case studies — one for each of the clients you've been meaning to write up.
Verify your email and 30 credits land in the account. Not a trial that takes your card "for verification". No card at all.
And nothing expires on a timer. Credits sit in the account until you spend them.
Launch — founding accounts
$0.35 a credit, locked for good.
Credits normally run $0.50 at the smallest amount and slide down to $0.35 only at 5,000 a month — a $1,750-a-month plan.
Founding accounts get that bottom rate on every plan, every top-up and every pay-as-you-go purchase, starting at a $35 top-up. Same rate. One fiftieth of the commitment.
It's written onto your account, not onto a coupon you have to remember, and it applies for as long as you have the account.
A few founding spots are left. When they're gone, so is the rate.
| Credits | Standard | Founding | You keep |
|---|---|---|---|
| 100 | $50 | $35 | $15 |
| 500 | $225 | $175 | $50 |
| 1,000 | $400 | $350 | $50 |
| 5,000 | $1,750 | $1,750 | — |
The last row is the point: at 5,000 credits the two prices meet, because $0.35 is the volume rate. Founding accounts get it without the volume.
30 credits on email verification, no card, and the locked rate is applied to the account itself. Every deliverable's cost in credits is printed on the button that spends them.
Before you ask
The questions we'd ask.
- Will it make up the results?
- No, and that is the single most important sentence on this page. You supply the starting position, what you did and the measured outcome. If you leave a figure out, it stays out — it will not fabricate one to make the section flow. A case study with an invented number is a claim you cannot defend when a prospect asks.
- What if I don't have clean numbers?
- Then write it as a Standard article or a Tutorial instead and describe the approach rather than the outcome. A case study without a measurable result is just a story, and readers who evaluate case studies for a living can tell within a paragraph.
- Can I keep the client anonymous?
- Yes. Say so in the custom instructions — "a regional dental practice", "a B2B software company" — and it writes to that. The structure works the same; anonymised case studies simply carry less weight than named ones, so use a real name where the client will allow it.
- Will it pass an AI detector?
- We won't promise that, and anyone who does is guessing. An on-board scanner flags machine-sounding passages, rewrites them, and reports what it changed and what it scored. A scanner, not a guarantee.
Challenge, approach, outcome,
in that order.
Thirty credits. Five case studies. No card.
Start with the client whose result you already quote in sales calls. You have been telling that story verbally for months — this is the version with a URL.
Five clients written up is a portfolio. Nobody buys from the one you never wrote down.
30 credits on email verification. No card. A few founding spots are left.
The rest of Pro Writer