E-commerce SEO
Make your category pages earn the rankings.
E-commerce SEO for DTC brands, multi-SKU stores, and lifestyle e-commerce. Category-page rebuilds, product schema fixes, buyer's guide content, backlinks from DTC press.
- Category-page rankings start moving in months 2-4
- Product schema fix typically doubles organic conversion rate
- Works with Shopify, WooCommerce, BigCommerce, Magento, custom stacks
- Affiliate + comparison-site backlinks that also drive referral conversions
DTC apparel, outdoor gear, beauty + skincare, multi-SKU stores. 40+ active e-commerce campaigns.
Free — no card required
See our e-commerce SEO pricing
We email you the actual starting prices tailored to your SEO focus, plus a short follow-up series with real client case studies and the full pricing breakdown. Unsubscribe with one click.
How e-commerce SEO actually works
Most e-commerce SEO is broken because it focuses on the wrong pages.
Product pages can't carry the rankings. Category pages and buyer's guides can — most stores just haven't built them yet.
Product pages don't rank. Category pages do.
Most e-commerce stores spend all their SEO effort on product page copy. But product pages are too thin to rank for head terms. Category pages are where the organic revenue actually comes from — and most stores treat them as an afterthought.
We rebuild your category pages to compete with informational content.
Real introductory copy. Buyer's guide sections. Comparison tables. FAQ blocks. Plus aggressive faceted-nav cleanup and product schema so the page is indexable AND ranks for both 'buy X' and 'best X' searches.
Product schema fixes typically double organic conversion rate.
We audit your product schema in week 1. Most stores have 40-80% of products missing required schema fields. Fixing that alone gets you rich results in Google + sometimes doubles your organic conversion rate in 60 days.
The e-commerce SEO engine
Four parts. All running. On every store.
E-commerce SEO has more moving parts than local or national — schema, faceted nav, category architecture, seasonal content. We work all of them.
Commercial keyword research — head terms + comparison + transactional
We map every 'best X for Y', 'X vs Y', 'cheap X', '[brand] alternative' query around your products. Then we prioritize by transactional intent + commercial value, not search volume.
Category page rebuilds + buyer's guide content
Each category page is rebuilt with real intro copy, comparison tables, FAQ blocks, and faceted-nav cleanup. Plus we publish 'best X for Y' buyer's guide content that links to your category and product pages.
Backlinks from DTC press + niche review sites
Affiliate review sites, niche product comparison blogs, DTC trade pubs, industry roundups. Backlinks from sites that drive both ranking signals AND referral conversions.
Product schema audit + rich result tracking
Full schema audit on week 1. We fix Product, Offer, AggregateRating, Review, FAQ, and Breadcrumb schema. Then we track rich result coverage daily so you see exactly what's eligible for star ratings.
Plan tiers · E-commerce SEO
Four engagement levels — which one matches where you are?
E-commerce scope adjusts to SKU count, category-page count, and platform complexity (Shopify, WooCommerce, custom). Tell us your store and the per-plan starting price for your situation lands in your inbox.
Level 1 — Entry
Start ranking, learn what works
First-time SEO buyers, smaller operators, or single-location businesses dipping a toe in.
- Focused keyword set — pick your priority targets
- On-page foundation + Google Business Profile work
- Steady content cadence to build topical depth
- Lowest commitment way to try the platform
Level 2 — Growth
Ready to make SEO a real channel
Established businesses with proven product-market fit who want organic search to become a meaningful part of acquisition.
- Wider keyword + service / city coverage
- Active content engine + indexed link acquisition
- Closer strategist contact + faster ticket SLA
- The tier most clients land on
Level 3 — Authority
Compete for category leadership
Multi-location operators, mid-market service brands, and growing stores ready to own their category on the SERP.
- Pillar + cluster content architecture
- Press release authority layer included
- High-cadence strategist sync (Slack-fast)
- Built to outpace direct competitors
Level 4 — Top tier
Compete with funded players
Brands going up against VC-funded competitors, multi-state expansions, or enterprise e-commerce — the most aggressive shape of an engagement we ship.
- Highest content + backlink velocity we offer
- Dedicated lead strategist + writer pool
- Custom dashboard + executive reporting
- White-label option available
Want the actual numbers?
The pricing email shows the starting price for each of these four levels on the E-commerce SEO track, plus what each tier ships and projected payback timing.
E-commerce SEO receipts
Real DTC + e-commerce campaigns. Real GMV lift.
Apparel, outdoor gear, beauty — different verticals, same engine. Category-page focus + schema fixes + buyer's guide content.
Maternity DTC brand grew organic revenue 4× in 6 months
Maternity (DTC) · DTC brand
- Organic revenue / mo
- $19K → $78K
- Organic transactions / mo
- 240 → 940
- Page-1 keywords
- 14 → 97
- Top-3 rankings
- 2 → 18
Auto parts WooCommerce store became the SERP authority for vehicle-fit content
Auto Parts (WooCommerce) · WooCommerce retailer
- Organic revenue / mo
- $86K → $387K
- Organic transactions / mo
- 1,420 → 6,180
- Indexed product pages
- 4,210 → 7,840
- Top-3 rankings
- 14 → 89
Sustainable footwear DTC brand owned the eco-friendly shoes SERP
Sustainable Footwear (DTC) · DTC brand
- Organic revenue / mo
- $110K → $548K
- Organic transactions / mo
- 690 → 3,180
- Page-1 keywords
- 47 → 287
- Top-3 rankings
- 6 → 36
E-commerce SEO pages
See the e-commerce playbook for your platform + vertical
Click the closest match to your business to see how we run the campaign and what it costs.
- BigCommerce SEO for Apparel Brands
- BigCommerce SEO for Beauty Brands
- BigCommerce SEO for Food & Beverage Brands
- BigCommerce SEO for Footwear Brands
- BigCommerce SEO for Health Supplements Brands
- BigCommerce SEO for Home Decor Brands
- BigCommerce SEO for Jewelry Brands
- BigCommerce SEO for Kitchenware Brands
- BigCommerce SEO for Outdoor Gear Brands
- BigCommerce SEO for Pet Supplies Brands
- Magento SEO for Apparel Brands
- Magento SEO for Beauty Brands
What e-commerce clients say
DTC founders who saw category-page rankings finally move.
All three of these brands had been paying other agencies for product-page optimization that wasn't moving the needle. We refocused on category pages and schema.
"Our category-page rankings finally moved. They actually understand e-commerce — schema, faceted nav, the whole stack. Most SEO agencies don't."
"The strategy call alone gave us 3 actionable items we shipped the same week. They didn't pitch — they walked through our competitors and just told us what to do."
"Product schema was a mess. They fixed it in week 2 and our organic CVR doubled by month 4. No other agency even looked at our schema."
E-commerce SEO questions
The 4 questions every DTC founder asks first.
If something isn't covered here, just reply to the welcome email after you grab the pricing. Ron answers personally.
Do you work with Shopify / WooCommerce / BigCommerce?
Yes — all three, plus Magento and custom stacks. Most of our e-commerce work is platform-agnostic (content + backlinks + schema). Platform-specific tweaks (Shopify metafield optimization, etc.) are part of every plan.
Will you optimize my product pages or just category pages?
Both. Category pages get most of the SEO juice (they target higher-volume head terms), but product pages need schema, internal linking, and faceted nav cleanup to convert what we send them.
What about seasonal demand spikes?
We build seasonal pillar pages 90 days ahead of peak demand. So if your Q4 is Black Friday + holiday gifting, we ship the 'best X for Y' content in August so it's indexed and ranking by November.
Do you integrate with Klaviyo / email lists?
We don't run email — but we'll set up popups + signup hooks on high-traffic SEO pages so your email list grows from organic traffic. Klaviyo / Postscript / Drip / Sendlane all play nicely with our content.
Ready to unlock category-page rankings?
Get the e-commerce SEO pricing in your inbox in 60 seconds.
We'll send the 4-plan breakdown for e-commerce SEO, plus real DTC + Shopify case studies and pricing details over a 2-week follow-up series.
- Real starting prices in your inbox within 60 seconds
- Real client case studies and the full pricing breakdown over a 2-week follow-up series
- Optional 30-min strategy call — written proposal even if you don't buy
- One-click unsubscribe. No 'reach out to your account manager' nonsense.
Or skip the email and reserve a 30-minute strategy call — we'll look at your top 3 competitors live and you walk away with a written proposal.
Free — no card required
Send me the e-commerce SEO pricing
We email you the actual starting prices tailored to your SEO focus, plus a short follow-up series with real client case studies and the full pricing breakdown. Unsubscribe with one click.