Press releases
Authority signals. Search engines can't ignore.
Press releases aren't about going viral. They're about feeding Google's entity engine a steady drip of news mentions on real news properties — Yahoo Finance, MarketWatch, AP-feed outlets — that reinforce who you are, where you operate, and what you do.
- AP-style releases distributed across 100+ newswire outlets
- Yahoo Finance, MarketWatch, Benzinga, regional business journals
- NewsArticle + Organization schema on a /press/ page on your own site
- Branded SERP + Knowledge Graph reinforcement over time
2,400+ releases distributed across the client base. Zero corrections needed.
Free — no card required
See pricing + sample release
We email you the actual starting prices tailored to your SEO focus, plus a short follow-up series with real client case studies and the full pricing breakdown. Unsubscribe with one click.
Press distribution, by the numbers
The reach of one release.
- Outlets per release
- 100+
- Avg pickup window
- 48h
- Releases distributed
- 2,400+
Yahoo Finance, MarketWatch, AP feeds, Benzinga, regional business journals.
From distribution to first wire syndication appearance.
Across the client base since launch. Zero corrections needed.
From intake to live wire
How a release goes from idea to Yahoo Finance — 5 steps.
Your time investment is ~10 minutes per release. The rest is our writers, our editors, our wire stack.
- 01
Draft generated from your news angle
We talk to you (or just collect a quick intake form) about what's newsworthy: a new location, a service launch, an award, a leadership change, a charitable initiative, a milestone (10,000th client served). Anything legitimately news-shaped works.
10 min intake, 1 release - 02
Press-release writing, AP-style
Our writers produce a real AP-style release — proper dateline, structured quote from leadership, boilerplate paragraph, headline + sub-head with the actual story. Not a blog post in disguise.
400-700 words typical - 03
Distribution via newswire syndicates
Released through our partner newswire stack. Picks up on Yahoo Finance, MarketWatch, AP feed properties, Benzinga, regional business journals, and 100+ syndicated outlets. Each gets your domain + entity name in print.
100+ syndicated outlets - 04
Schema-marked landing page on your site
Same content lands as a /press/ page on your own domain with NewsArticle + Organization schema. Google's Knowledge Graph picks up the entity signal; your branded SERP gets reinforced.
Your domain, your authority - 05
Tracked in your dashboard
Every release shows up in the dashboard with: which outlets picked it up, which pages have your domain cited, which gained Knowledge Graph mentions, and which generated branded-search lift in GSC.
30-day pickup tracking
Why this matters for SEO
Six SEO signals each release sends.
If you've ever wondered why press releases work for SEO — this is the mechanism.
Yahoo Finance, MarketWatch, AP feed
The major financial-newswire outlets pick up our releases by default. These are not 'press release sites' nobody reads — they're the actual SERP results when someone searches your brand name.
Knowledge Graph reinforcement
Google's entity engine reads news mentions as authority signals. A steady drip of releases on real news properties helps your brand name appear in the right Knowledge Graph slot.
Branded SERP control
When someone Googles your business name, the first page of results should be yours: site, social, news, reviews. Press releases plant news entries that you control — pushing reputation risks down.
Local-entity reinforcement
For local SEO, every release dropping your city + service in news syndication strengthens the geographic association Google attributes to your business. Cumulative effect over time.
Citation signals for local rank
Each pickup creates a NAP citation (Name, Address, Phone) on a high-trust news outlet. Local-pack algorithms weight news-source citations heavily; this is one of the fastest ways to build them.
Reviewed before distribution
Every release passes a fact-check + boilerplate-accuracy pass + grammar review before going out. A typo'd release that hits Yahoo Finance is hard to retract.
Press-release questions
The questions people ask when they hear 'press release' and think it's the 2014 link spam version.
If something isn't covered here, just reply to the welcome email after you grab the pricing. Ron answers personally.
Are these PR submissions on press-release-only sites that nobody reads?
No. Our syndication picks up on Yahoo Finance, MarketWatch, Benzinga, AP-feed properties, regional business journals. These are real news destinations indexed in Google News. The 'press release sites nobody reads' you've seen before are the cheap end of the market — we're using paid wire syndication that costs us more but actually places stories.
How often should I be sending releases?
1-2 per month is the typical Profit Labs™ cadence — enough to feed the entity engine but not so much that you run out of real news. We rarely recommend more than 2/mo unless you're a high-news business (e-com brand launching new products, multi-location service launching stores).
Will Google index press releases on Yahoo Finance and rank them?
Google indexes them, yes. They rarely outrank your own site for your branded terms (which is the desired outcome — your site stays top), but they show up in the entity panel + 'In the news' module and your branded SERP. The point isn't to rank the release; the point is to reinforce who you are as an entity.
What counts as 'news' for my business? I don't have anything exciting.
Anything new is news. A new service offering, a new location, a new hire, a new partnership, a charitable initiative, an industry milestone, a survey-based insight from your customer base, a year-in-review summary, a quarterly business update. We help shape it during intake — 15 minutes is usually enough.
Do I get login access to the platform, or just monthly PDFs?
You get a real login. Every Profit Labs™ client gets their own dashboard at app.profitlabs.net with daily rank data, content production status, backlink placements, and traffic graphs. Look at it daily, weekly, monthly — your call. We do not gate the data behind PDF email attachments.
Is the platform something you built or a white-labeled tool?
We built it. Over 8 years. The keyword tracker, geo-grid heatmap, syndication network, content pipeline, and reporting layer are all in-house code running on our infrastructure. We do use third-party APIs for some inputs (SERP data, GSC, GA4) — but the orchestration and the UI are ours.
Can I export my data if I leave?
Yes. Every Profit Labs™ plan includes a one-click export of your keyword list, ranking history, all published content (with URLs), and all backlink placements. We don't believe in data hostage situations — if you leave, you leave with everything.
See it in action
Pricing email includes a sample release + the wire-syndication outlet list.
One real release we've distributed (anonymized), the partner-newswire list, and what release-cadence ships with each Profit Labs™ plan.
- Real starting prices in your inbox within 60 seconds
- Real client case studies and the full pricing breakdown over a 2-week follow-up series
- Optional 30-min strategy call — written proposal even if you don't buy
- One-click unsubscribe. No 'reach out to your account manager' nonsense.
Or skip the email and reserve a 30-minute strategy call — we'll look at your top 3 competitors live and you walk away with a written proposal.
Free — no card required
Send me the pricing + sample release
We email you the actual starting prices tailored to your SEO focus, plus a short follow-up series with real client case studies and the full pricing breakdown. Unsubscribe with one click.