Before working with Profit Labs™, this Shopify Plus home decor brand had a solid product line and a site that looked polished, but organic search was not keeping up with the business. They were doing about $74K a month in organic revenue from roughly 410 transactions, with only 9 keywords in the top 3 positions. A lot of their catalog and collection pages were either thin, hard to discover, or competing with each other. Indexation was limited, with only 480 pages picked up, which meant large parts of the site were not even in the running. They reached out because paid acquisition was getting more expensive, and they needed search to become a steadier source of revenue instead of a nice extra.
## What we changed
First, we built a clearer content engine around how people actually shop for home decor. That meant expanding and rewriting collection pages, adding buying-guide content tied to high-intent themes, and creating supporting articles around style, room type, material, and use case. We also tightened internal linking so product and collection pages got support from relevant editorial content instead of sitting on their own.
Next, we cleaned up the site structure. We mapped category relationships, reduced keyword overlap between collections, improved on-page copy, and standardized title tags, meta descriptions, headers, and product schema across key templates. On Shopify Plus, small template changes can improve hundreds of pages at once, so we focused on fixes that would scale across the catalog.
We also worked on technical SEO to help search engines crawl and index more of the site. That included handling duplicate URL paths, improving canonicals, cleaning up pagination and filter behavior, fixing broken internal links, and strengthening XML sitemap coverage. The goal was simple: make it easier for Google to understand what mattered and ignore what did not.
Finally, we supported authority growth with steady link acquisition. We focused on product-led and category-led outreach, gift guide placements, design blog mentions, and links to useful buying resources on the site. Rather than chasing volume, we aimed for relevant placements that could support rankings for commercial pages.
## Results
Over 12 months, organic revenue grew from $74K to $312K per month. That is a gain of $238K in monthly revenue, or about 322% growth. Organic transactions increased from 410 to 1,820 per month, up 1,410 orders, which is roughly 344% growth. In practical terms, this meant search was no longer just assisting the business — it was driving a much larger share of actual sales.
Top-3 keyword rankings climbed from 9 to 41, giving the brand far more visibility on terms tied to collections and buying intent. Indexed pages increased from 480 to 1,860, which showed that more of the catalog and content library was being discovered and counted. For the business, that translated into more shoppers landing on high-intent pages, more product views, and a larger base of revenue that did not depend on rising ad costs.
## 90-day plan from here
The next quarter is focused on deepening category coverage, improving conversion on the new organic landing pages, and expanding content around seasonal and room-specific search demand. We are also prioritizing another round of technical cleanup for faceted navigation and adding stronger internal links to the pages that are already close to moving into top-3 positions.