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What Types of Advertising Does Amazon Do?

If you’ve ever shopped online (who hasn’t?), you’ve probably encountered Amazon. But did you know that Amazon isn’t just a shopping giant? It’s also an advertising powerhouse. Let’s dive into the world of Amazon advertising and see how it can benefit your business.

Amazon Sponsored Ads

Ever searched for a product on Amazon and noticed the first few results labeled “Sponsored”? Those are Amazon Sponsored Ads. They’re a bit like the Google Ads of the Amazon world.

What are Amazon Sponsored Ads?

Amazon Sponsored Ads are pay-per-click (PPC) ads that allow sellers to promote their products directly within Amazon’s search results.

How to Set Up Amazon Sponsored Ads 

Remember the time you tried setting up your first PPC campaign and felt overwhelmed? Trust me, we’ve all been there. But setting up Amazon Sponsored Ads is pretty straightforward:

  1. Choose the product you want to advertise.
  2. Set your budget.
  3. Decide on your keywords.
  4. Monitor and adjust as needed.

Amazon Display Ads: Capturing Visual Attention

Visuals are everything, right? In our digital age, a picture isn’t just worth a thousand words—it’s worth potential clicks, conversions, and sales. That’s where Amazon Display Ads come into play. These are the vibrant, attention-grabbing visuals that seem to dance off product pages, beckoning you to take a closer look.

Imagine you’re browsing for a new coffee machine. You’ve looked at a few, and read some reviews, but haven’t made a decision yet. Then, as you’re about to leave the page, a display ad pops up showcasing a sleek coffee machine with a limited-time discount. Tempting, isn’t it? That’s the power of Amazon Display Ads.

Product Display Ads vs. Regular Display Ads

Product Display Ads are like that friend who knows you so well, they always gift you exactly what you wanted for your birthday. They’re intuitive, based on your browsing history and shopping behaviors

When you see an ad that says, “Hey, you looked at this, so you might like this!”—that’s a Product Display Ad working its magic. It’s Amazon’s way of giving you a gentle nudge, reminding you of that product you were eyeing earlier.

Regular Display Ads, meanwhile, are the social butterflies of the advertising world. They’re not just confined to Amazon; they flutter around the vast expanse of the internet, making appearances on various websites and platforms. 

Their goal? To cast a wider net, reaching potential customers wherever they might be browsing. Whether you’re reading a blog, watching a video, or just aimlessly scrolling, these ads have a knack for popping up with products you might find interesting.

In essence, while both types of display ads aim to capture your attention, the way they target and interact with you varies. But one thing’s for sure: in the world of online shopping, they’re the billboards of the digital highway, guiding you toward your next purchase.

Amazon Prime Ads: Targeting Premium Customers 

Did you know that there are over 200 million Amazon Prime members worldwide? That’s a lot of potential customers!

The Power of Amazon Prime Ads 

Amazon Prime Ads are exclusive to Prime members, offering deals and promotions that are too good to resist. Imagine offering your product at a special discount just for Prime members. Sounds enticing, right?

Amazon Alexa Ads: The Voice-First Revolution

 “Alexa, play my favorite song.” We’ve all done it. But have you considered advertising through Alexa?

The Rise of the Amazon Alexa Ad 

Voice search is the future. With an Amazon Alexa Ad, your business can be part of that voice-first revolution. It’s like having a radio ad, but smarter and more targeted.

Amazon Banner Ads: Making the Most of Prime Real Estate 

Remember the old-school website banners? Amazon has its own version, and they’re just as effective, if not more.

Designing Effective Amazon Banner Ads

  • Use high-quality images.
  • Keep the message clear and concise.
  • Include a compelling call to action.

Does Amazon Music Have Ads? 

Yes, it does! And it’s a golden opportunity for businesses. Imagine your ad playing between chart-topping hits. That’s some prime advertising real estate.

Amazon Ad Platform 

Think of the Amazon Ad Platform as your one-stop shop for all things advertising on Amazon. It’s like having a personal assistant that helps you manage and optimize your ads.

Features and Benefits

  • User-friendly dashboard.
  • Detailed analytics and reporting.
  • Integration with other Amazon advertising options.

How Does Amazon Attribute Ads to Sales? 

Ever wondered if your ads are actually leading to sales? Amazon’s got you covered. Through their advanced tracking system, you can see exactly how your ads are performing and adjust your strategy accordingly.


Whew! That felt like a roller-coaster ride through Amazon’s ad land, didn’t it? Whether you’re just peeking around the corner or ready to jump off the diving board into the deep end, Amazon’s got an ad flavor that’ll suit your taste. So, what’s the hold-up? Dive into these ad options and see your online presence go from zero to hero.

A Little Insider Tip 

If you’re craving more juicy tidbits and pro tips on PPC campaigns, you’ve gotta swing by Profit Labs. They have been around the block and back in the digital advertising world. Trust me, they’re the digital wizards you’ve been looking for!

Profit Labs™

Profit Labs™ is a New York based digital marketing agency specializing in online marketing. We help companies get more customers from high converting online campaigns. Interested in pricing & services? Schedule a meeting with us now!


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