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Leading New York SEO Agency Profit Labs Keeps Watchful Eye on Evolving Optimization Trends

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Profit Labs, a leading NYC SEO company dedicated to getting clients ranked on page one of Google, Bing and other search engines, has been keeping a watchful eye on evolving optimization trends for 2021, a list that includes user and search intent; customer analytics, retention and lifetime value; brand SERP optimization; knowledge graphs and entities; core web vitals and page experience optimization; and mobile SEO.

“Above all, a great SEO strategy should start by putting oneself in the in the user’s shoes and asking if the content is truly valuable, the brand is trustworthy and the website is easy to use – especially on mobile devices,” says Ron Tsantker, CEO of Profit Labs. “But there’s much more to dig into when we’re talking SEO in 2021; the primary focus for us here at Profit Labs is on what NYC SEO strategies and tactics will work and help our clients dominate the SERPs and earn more revenue this year.

“To that end, we are of the opinion that the number one SEO trend in 2021 is going to be a focus on user and search intent, and while this is hardly a new concept, every year it’s important to refocus because searcher intent and behavior is changing all the time – notably after 2020, when so much rapidly changed.”

What this means for companies’ SEO efforts in 2021, say experts like Tsantker, is that pros will need to transition away from traditional best practices that will hold less value as the algorithms grow stronger, and focus more on better understanding what’s happening within the SERPs/searcher intent realm.

“Our SEO team is now concentrating on analyzing the search data and on-site journey of any organically acquired leads, and not just the search terms that they used to find our clients’ content, as well as on-site search and highlighted keywords for all pages that they visited,” adds Tsantker. “That data will then be aggregated and mapped to a content journey.”

Though user and search intent is at the top of Profit Labs’ top five list of 2021 optimization trends, the company also points to tactics like customer analytics/retention/lifetime value, brand SERP optimization, knowledge graphs/entities, core web vitals/page experience optimization and mobile SEO.

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