Is it smart to automate SEO tasks? The answer is a resounding “yes!” (and no!)
Automating SEO tasks can help you save time and energy while also helping you achieve better results with your SEO efforts. On the other hand automating important seo tasks such as creating images and videos, which is crucial for your brand and effective seo, can be a dangerous
Let’s take a look at some of the ways you can automate SEO tasks:
1. Automate keyword research.
One of the most important aspects of SEO is finding the right keywords to target. Thankfully, there are a number of great tools that can help you automate this process. Google Ads Keyword Planner and Ubersuggest are both great options for finding keywords related to your business.
On the other hand automating keyword research can be inaccurate. Keyword research should never take place in a vacuum. You need to understand your audience, what they are searching for and how they want to engage with your company before you can know which keywords to target.
2. Automate link building. (the white hat way)
Link building is an important part of any SEO strategy, but it can be tedious and time-consuming. Fortunately, there are a number of ways you can automate this process:
a. Outreach with Google Docs:
One of the most time-consuming aspects of link building is finding relevant people to contact and writing compelling messages that encourage them to share your links or blog posts. By using Google Docs, you can simplify the link building process by sending a template that your team members can customize and send. You can also track results to see which messages are getting the best response rates.
b. Outreach with BuzzStream:
Another way to speed up outreach is to automate it, and tools like Buzzstream make this possible. By setting up outreach templates, you can create messages to send to the people who are most likely to share your posts. This allows you to contact large amounts of potential linkers in a short amount of time while still getting good results
c. Guest blogging:
Another way that you can automate link building is by curating unique guest blog posts and sending them to the right people. If you use a tool like Contently, you can automate this process by finding and reaching out to influencers with relevant content that they might want to re-post on their own blogs .
3. Automate social media promotion
You can also create content such as images and videos that show up in social media feeds and on search engine results pages, allowing you to improve both SEO and social media at the same time. This can also be dangerous marketing tactic for business success , because it may not get proper attention from targeted audience. Ensure that your images are properly branded, follow any copyright regulations related to using images in your posts, and only share high-quality images that are relevant to your business.
4. Automate link monitoring
A successful SEO campaign can be ruined by low-quality backlinks pointing to the wrong pages of your site, so make sure you check in on old links regularly to see if they’ve broken or changed . You can also automate this process by setting up alerts to be notified whenever a new link is created to point to your site. This can also help you avoid penalties for low-quality backlinks, as if Google notices that you’re actively monitoring bad links, they’ll think of your site as more authoritative and reputable.
5. Automate reporting
Once you’ve set up all these tools and automated your marketing process, you’ll need a way to keep track of everything that’s going on with your site. A great way to do this is by setting up automated reporting tools such as Google Analytics and Hootsuite. These allow you to see what content is doing well, which sites are referring the most traffic, and how many incoming links you have to your site.
6. Automate blog posting
You can also automate blogging by creating a WordPress plugin that will take the content you enter and automatically create blog posts for each category in your website . This allows you to continuously add new information while saving time, since all of your posts can be written ahead of time and scheduled to be posted on a certain day and time.
7. Automate social media posting
While you’re at it, why not automate the entire social media process? Instead of wasting time refreshing your many profiles to see which posts have been shared far and wide, use a tool like Buffer or Hootsuite to create a queue that will automatically post your blog content to the right sites. This allows you to keep up with social media and improve SEO at the same time while saving a lot of time in the process.
8. Automate video promotion
Another way to automate social media is by creating videos, uploading them to YouTube, and posting links to them on your social media profiles. Make sure to optimize your videos for search before doing this, and if you use a tool like TubeBuddy, it will help you keep track of which sites are giving your content the most attention .
9. Automate guest blogging
One time-consuming part of building links is writing unique guest blog posts and sending them to the right people, but you can automate this process by using a tool like Contently to find influencers who’d be interested in posting your guest blog on their own blogs .
10. NAP Citations
NAP citations (Name, Address, and Phone Number citations) are one of the most important local SEO ranking factors. They help Google to verify your business information and rank you higher in local search results. To make sure your business is getting the best possible local SEO ranking, make sure your NAP citations are consistent and accurate on all of your online listings . You can use a tool like Moz Local to help you track and correct any incorrect or missing citations. Or maybe consider someone like Profit Labs an NYC SEO company to take of everything for you.