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Best SEO Chrome Extensions You Can Use in 2020
Google Chrome is one of the most frequently used browsers globally today. Statistics report that Google Chrome for Android has 32.2% of the market share in the browser industry today. Besides being fast and secure, the reason why Chrome is most widely used by internet users is that it is easy to synchronize Chrome across… Read More »Best SEO Chrome Extensions You Can Use in 2020
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Will Google’s Earnings Woes Impact the Future of PPC?
Though the Q4 reports of 2019 show that Google’s revenue is up at 45.8 billion USD, not all periods during its journey has been able to record such gainful profits. Since most of Google’s earnings come from ad revenues, brands and marketers need to be conscious of what the effects of a dip in Google’s… Read More »Will Google’s Earnings Woes Impact the Future of PPC?
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Google Warns About Assumptions Based on Site Search
While many users use the Site: Search operator from Google for indicative purposes; it is not advisable for use in getting key insights like the ranking of the website or for understanding the ranking aspect of the algorithm of Google. Google has now forewarned that this particular operator has been unplugged from the search engine’s… Read More »Google Warns About Assumptions Based on Site Search
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How to Choose the Best Facebook Ad Types for Your Brand?
Facebook is a powerful social media platform. It all started in 2004 and in a span of 16 years; today, there are about 2.45 billion monthly users of Facebook of which 1.62 billion users access the social media platform every day. And, 94% Facebook Ad revenues are from mobile handsets and only 6% from desktop.… Read More »How to Choose the Best Facebook Ad Types for Your Brand?
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How to Use Google Analytics for Your SEO Campaign
The Google search engine works on an algorithm that uses about 200 analytics and factors for ranking sites on the search engine result page. Of the search results, 67.6% clicks happen on the first five top results. For a marketer, reaching the top five positions is the objective. It requires lots of determination and strategic… Read More »How to Use Google Analytics for Your SEO Campaign
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SEO Trends 2020: Voice Search ‘The Next Big Thing’ in Digital Marketing
From the terrain of visually impactful content to the rise of voice searches, the digital medium has traversed a long distance. A technology that was started by IBM a decade back and has been improvised upon by different key players, on the way, like Google, Apple, Microsoft and finally Amazon, is today all set to… Read More »SEO Trends 2020: Voice Search ‘The Next Big Thing’ in Digital Marketing
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Are You Utilizing AI Properly in Your PPC Campaigns?
While Artificial Intelligence has proven to be effective in almost all kinds of industries and commercial activities, its financial impact on marketing efforts is worthwhile. AI is helping automate numerous aspects of a digital marketing campaign pushing the ROI with more impetus. Most marketers and brands that are using AI for paid advertising have till… Read More »Are You Utilizing AI Properly in Your PPC Campaigns?
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PPC Trends for 2020 That Will Change Digital Marketing
The digital marketing industry is making headways, with each passing day and year. Paid advertising on the digital medium is also evolving with new developments and announcements happening every other day. So, what are the trends in the PPC domain that brands, and marketers should readily embrace in 2020? Here are few of the hottest… Read More »PPC Trends for 2020 That Will Change Digital Marketing
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E-Commerce PPC in 2020: Platform Updates, New Features, and Must-Try Tactics
As eCommerce continues to grow bigger with each passing year, it is time that eCommerce platforms innovate for enhanced digital advertising to achieve better results. While increased automation, artificial intelligence, and machine learning will continue to grow with more speed and fervor in 2020, you may need to indulge in smart eCommerce digital marketing strategies… Read More »E-Commerce PPC in 2020: Platform Updates, New Features, and Must-Try Tactics
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Google Featured Snippet Deduplication: What You Need to Know
A featured snippet on the Google Search Result Page is the small rectangular box that you see above the result listings on the first page. Before the deduplication change was announced by Google, a website that showed up as a featured snippet was usually ranked on the search result first page. With the Google Featured… Read More »Google Featured Snippet Deduplication: What You Need to Know
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Social Media Marketing vs. Content Marketing: Which Should You Choose?
Ask any internet user about social media marketing and content marketing and they will not be able to differentiate between the two. This is because social media cannot survive without content and content marketing cannot sustain without social media today. Having said this, seasoned marketers and brands online know that there does exist a difference… Read More »Social Media Marketing vs. Content Marketing: Which Should You Choose?
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Google Updates Image Search With Icons for Products, Recipes, and Videos
In the last week of February 2020, Danny Sullivan, Google’s Search Liaison announced on the official Twitter handle that Google has started the process of updating the Google image search result pages. The update is meant to facilitate information on the content of the image or the type of the image. Three broad categories of… Read More »Google Updates Image Search With Icons for Products, Recipes, and Videos
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