Google Maps is a powerful tool for businesses hoping to rank higher.
It is a great way to separate yourself from the rest of the competition in your niche. This includes being able to illustrate what your business has to offer in comparison to the rest of the market. However, one of the worries is not having customers click through to your main pages.
What is the best way of doing this?
There isn’t a better option than making sure you are adding quick links to your Google Maps local listings as soon as possible.
Here are the Steps For Adding ‘Google My Business’ Quick Links:
1) Sign In to Your Google My Business Account
https://www.google.com/business/
2) Select Business Listing
3) Click the “Edit” Blue button next to your profile name at the top right of the page
4) Click the “Pencil” icon in the website section
5) Click Done
The type of additional links you will be able to add will depend on the type of business you have.
For example, we were able to add an appointment url since we have a service based business.
A restaurant on the other hand would be able to add menu and reservation links.
It is a simple process and one of the more compelling ones for business owners to look into.
Creating a well-rounded listing is a must, and this is a great starting point for business owners. It will help create a setup that is easy to follow and will lead to conversions.
Let’s take a look at the reasons to do this.
1) Guides Prospective Leads To Sales Funnel
The primary advantage of quick links is knowing you are pushing leads to the right landing pages.
If you are not getting them there, the entire purpose of the listing goes out the window. This is the way to go and is one of the staples of good marketing. Plus, it does well in pushing the listing up the rankings as intended.
2) Educates Leads
It is one thing to be put in front of new leads and another to educate them as much as possible about the business. This is a real difference maker, and that is how you are going to see better conversion numbers as time goes on.
You want to educate leads as much as you can, and the quick links will help them get to where they want to be.
3) Increases Engagement Metrics
Google is particular about engagement, and the best way to do this is to bring leads in and keep them there. Of course, this isn’t easy when you don’t have links added to your business listing. People may read the listing and skip forward without paying attention to what you have to offer.
This is why engagement metrics will start to go up when you add in quick links to your Google Maps local listings.
Do this, and it will start to show in the long-term.
This is one of the best methods for those who want to set up a proper business listing that is going to help people convert right away. There is no reason to let people move away from the listing as you want to keep their attention until the sale is complete.
If they ignore you, this is the end of the progress you’re making as a business.
