When you have a small business, you may be tempted to think that digital marketing is not important.
You might put your focus on other areas of the business and try to grow from there.
However, this will only work if you are able to generate enough traffic for your website and capture new customers without using online strategies.
In order to get more customers through the door, you need a solid digital marketing plan in place.
Digital marketing can seem overwhelming at first glance, but it doesn’t have to be!
Here are 3 strategies that any small business or startup should consider when developing their own strategy:
It’s important to mention before starting any online campaign, measuring your results is very important.
If you want success with your online strategy then measurement is key. The best way to measure success is by tracking conversions on your website.
You want to know how many people are coming and going from your site, what they’re interested in, etc., so that you can better optimize the content on your website for future visitors.
By tracking conversions you’ll have an idea of where to focus most of your time and energy online.
This is a strategy no startup or small business should be without!
There is a lot of competition in any industry, but you can’t let that stop you from chasing your dreams.
You must make sure to take the time and develop a plan for yourself before launching into anything else so that it will work out well for you.
1 – PAY PER CLICK (PPC)
What is pay per click? PPC involves purchasing keywords from search engines to show up in sponsored ads.
– It costs money each time somebody clicks on your ad
How much does it cost?
Depends on your product or service. Although the more you spend the higher position your ad will be in and have a better chance of being clicked on.
(Google Ads, Bing Ads, Facebook Ads, Instagram Ads, etc..)
-Utilizing the right keywords will help to increase your likelihood of being found in search engine results.
Use these tips for choosing the best words and phrases that are relevant and tailored to your business, products or services:
-Make use of long tail keyword tools like Google’s Keyword Tool;
-Use a tool like Google Keyword Tool to gauge the competitiveness of keywords for a specific niche
What are some benefits of PPC?
You can quickly scale up and down your budget
Your ads are seen online within hours of launching an ad
You can target people who have already shown interest in what you offer
You can also target people searching for your specific product or service
What’s the downside?
PPC is expensive if you don’t optimize your ad and landing page correctly or try to go too big, fast.
It doesn’t always work with certain industries and niches.
Can I get help optimizing my PPC campaign?
Yes! We offer a number of PPC services, such as campaign consulting, management and optimization.
2 – Search Engine Optimization (SEO)
What is search engine optimization?
Search engine optimization is the process of improving your ranking in internet search engines.
Achieving a high rank on Google or Bing can be difficult, but it’s worth it because these sites are not only popular with users– they also have more traffic than any other site on the web!
The higher you rank for certain keywords, the more traffic you’ll see.
SEO is about more than just keywords, though– it’s about creating content that users want to share and spend time looking at.
Think of your business as a brick-and-mortar store with an online presence: no one will find you unless they already know where you are or what kind of products pr services you sell.
What are the benefits of SEO?
SEO can help your website rank higher in search engine result pages (SERPS).
Website search engine ranking is important because you want to be found by your potential customers.
SEO can help drive traffic from Google, Bing, and other search engines.
SEO can be done manually, but it’s tricky and time consuming to do well.
Luckily there are expert services that will ensure you rank higher in the right searches.
The third strategy I recommend is content marketing which encompasses articles, blog posts, videos etc.,
3- Content Marketing
Content marketing is more than just blogging.
It’s the act of making your brand visible as an expert in a given field by publishing useful and relevant content to your target audience on social media, blogs etc.,
The goal of content marketing should be to attract readers who like what they’re reading so much that they want to buy from you.
Some specific strategies for content marketing include:
Having a blog with fresh content on your website and social media channels.
This shows you’re active in the community and people will want to keep up with what you’re publishing.
If they like it, they might buy from you too!
Creating ebooks or white papers that offer tips for success related to your field. This can set you apart as an authority.
Creating infographics that will inspire your audience to perform better at their job.
Creating videos that will educate and entertain your audience.
Sharing the stories of customers who’ve had success with you to encourage others in a similar situation to buy from you too.”
The sky’s the limit when it comes to digital marketing strategies.
The power of neuroscience and cognitive psychology
A well-thought out digital marketing strategy is vital for success online.
Here are five steps to take in order to create a successful strategy that utilizes the power of neuroscience and cognitive psychology in your favor!
1) Identify your customers’ needs, wants, desires, goals and challenges before they even know what these things are themselves.
2) Understand where people go when they want information about their problem or how it might be solved
3) Give them all the relevant information you can without being overwhelming
4) Offer products or solutions that are consistent with their need
5) Position yourself as an authority who has helped others just like them by providing testimonials from satisfied clients.
Now that you’ve learned what a strong digital marketing strategy entails, it’s time to consider whether your current plan is enough.
If not, feel free to contact me so we can discuss how I can help take your company from unknown to known in the world of online commerce.
Also let me know if this post has been helpful and please share with others who might find these insights valuable!