Case Studies

From Rooftops to Riches: The PPC Campaign That Revolutionized a Roofing Business

R Ron Tsantker · · 2 min read
From Rooftops to Riches: The PPC Campaign That Revolutionized a Roofing Business

Ever heard the saying, “The sky’s the limit”? Well, for one roofing business, the sky was just the starting point. With the right blend of pay-per-click advertising and a sprinkle of digital magic, they soared higher than they ever imagined. Let’s dive into their story.

Background: Where It All Began 

If you’re not online, you’re invisible. This is where Profit Labs steps in, waving its PPC internet marketing wand. But before the fireworks, there was a roofing business lost in the vast expanse of the internet marketing realm.

A Roof Over the Problem 

Picture this: A roofing business doing decent work but with a silent phone. The competition? Louder than a roof during hail. The answer? Tapping into the goldmine of search engine marketing (SEM).

Our Approach to Glittering Success 

We at Profit Labs believe in a step-by-step game plan:

  1. Research & Analysis: Know the market. Understand what homeowners are searching for when that leaky ceiling strikes.
  2. Campaign Craft: Blend paid advertising with a touch of creativity. It’s not just about being seen; it’s about being remembered.
  3. Optimization: The digital world evolves. So do we. Ensuring our campaigns are up-to-date and top-notch is our jam.

The Turning Point: Metrics Don’t Lie 

  • 45% Increase in #1 rankings: That’s the power of paid search advertising.
  • 30% Uptick in website traffic: And remember, these aren’t just any visitors; they are potential customers.
  • 25% Boost in sales: When your phone rings more, you nail more roofing contracts.

Understanding the Analytics 

Tables and charts can sometimes be more confusing than a jigsaw puzzle. But here’s what those numbers mean in plain English:

  • People were actually finding the business online.
  • These folks were interested in getting their roofs fixed.
  • And most importantly, they were choosing this business to do it.

Why Every Roofing Business Needs a Slice of the PPC Pie 

Let’s face it; the digital realm is crowded. And for roofing businesses, it’s like a market with a dozen stalls selling the same tiles. That’s where pay-per-click shines.

  • Immediate Visibility: PPC is like a billboard on the internet highway. Everyone sees it.
  • Targeted Reach: Your ad doesn’t just show up. It appears for those who are looking for exactly what you offer.
  • ROI: You’re not just throwing money into the digital abyss. Every penny is accounted for, and with the right management, it multiplies.

The Future is Digital and on Your Rooftop 

Roofing is all about protection and vision. Similarly, SEM marketing ensures your business is shielded from digital irrelevance while providing a vision of growth and success.

Ready to Raise Your Roofing Business? 

Let’s be real. We’re in an age where your online presence can make or break your business. So, whether you’re just starting or you’re looking to elevate your game, Profit Labs is here to help. From pay-per-click campaign management to comprehensive SEM marketing strategies, we’ve got the toolkit to raise the roof (pun intended) on your business’s digital success.Enough of the chatter. If you’re a roofing business ready to leave a mark in the digital world, let’s chat. With Profit Labs by your side, it’s not just about the clicks. It’s about making each click count. Let’s nail your digital strategy.

Our backlinks have companies ranking for 17,793 keywords in Google's top three.



Day one: position 32.
Today, number one on a 74,000-a-month keyword.

Same machine, a different client: a 135,000-a-month keyword also sits at number one.

Nearly six thousand of those are at number one — across twenty-six different client programs, not one lucky site.

Counted in Google Search Console across those twenty-six properties, at average position over the twenty-eight days to 4 August 2026. The long tail is in there — plenty of those queries are searched a handful of times a month. Our own hand-tracked set of commercial keywords is the stricter cut: 1,518 in the top three, 670 at number one.

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The Profit Labs rank tracker dashboard, showing a card per client program with a daily position sparkline, average position, keyword count, and counts of keywords in the top three, top ten and top one hundred.
The live rank tracker, eight of twenty-six programs. Client names and domains are blurred — they didn't sign up to appear in an advert. Every position, count and delta is untouched.