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Will Google’s Earnings Woes Impact the Future of PPC?
Though the Q4 reports of 2019 show that Google’s revenue is up at 45.8 billion USD, not all periods during its journey has been able to record such gainful prof
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Google Warns About Assumptions Based on Site Search
While many users use the Site: Search operator from Google for indicative purposes; it is not advisable for use in getting key insights like the ranking of the
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How to Choose the Best Facebook Ad Types for Your Brand?
Facebook is a powerful social media platform. It all started in 2004 and in a span of 16 years; today, there are about 2.45 billion monthly users of Facebook of
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How to Use Google Analytics for Your SEO Campaign
The Google search engine works on an algorithm that uses about 200 analytics and factors for ranking sites on the search engine result page. Of the search resul
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SEO Trends 2020: Voice Search ‘The Next Big Thing’ in Digital Marketing
From the terrain of visually impactful content to the rise of voice searches, the digital medium has traversed a long distance. A technology that was started by
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Are You Utilizing AI Properly in Your PPC Campaigns?
While Artificial Intelligence has proven to be effective in almost all kinds of industries and commercial activities, its financial impact on marketing efforts
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PPC Trends for 2020 That Will Change Digital Marketing
The digital marketing industry is making headways, with each passing day and year. Paid advertising on the digital medium is also evolving with new developments
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E-Commerce PPC in 2020: Platform Updates, New Features, and Must-Try Tactics
As eCommerce continues to grow bigger with each passing year, it is time that eCommerce platforms innovate for enhanced digital advertising to achieve better re
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Google Featured Snippet Deduplication: What You Need to Know
A featured snippet on the Google Search Result Page is the small rectangular box that you see above the result listings on the first page. Before the deduplicat
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Social Media Marketing vs. Content Marketing: Which Should You Choose?
Ask any internet user about social media marketing and content marketing and they will not be able to differentiate between the two. This is because social medi
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Google Updates Image Search With Icons for Products, Recipes, and Videos
In the last week of February 2020, Danny Sullivan, Google’s Search Liaison announced on the official Twitter handle that Google has started the process of updat
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Google Updates Search Console Change of Address Tool (2020)
To maintain the competence of the Google crawler machine, Google updates the Algorithm from time to time. One of the latest updates released recently this year
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