When optimizing your business for local NYC SEO, there are three primary ways to improve your ranking in search engine results pages (SERPs): on-page optimization, off-page optimization, and technical optimization. Let’s take a closer look at each of these methods.
1. On-Page Optimization
On-page optimization is the practice of improving the rank of a web page by optimizing the content and structure of the page itself. This includes optimizing the title tag, meta tags, header tags, image alt text, and anchor text. You can also improve click-through rate (CTR) by using rich snippets and schema markup.
2. Off-Page Optimization
Off-page optimization is the practice of improving the rank of a web page by linking to it from other pages on the internet. This includes building backlinks, guest blogging, and press releases.
3. Site Technical Optimization
Site technical optimization refers to improving site speed and mobile compatibility–two factors which directly impact SEO results. Both these factors are significant search engine ranking signals because they have a direct impact on site visitors’ user experience.
4. Local Organizations and Networks
When you’re optimizing your business for local SEO, it’s critical that you participate in local organizations and networks. This includes chambers of commerce, networking groups, community boards, and meetup events. These organizations are searchable on the internet, so participating will help improve your site rank. You can also build a local citation portfolio by purchasing a package or simply asking your existing customers to review your business.
5. Emails and Social Media
When you’re optimizing your business for local SEO, it’s critical that you participate in email marketing and social media marketing. Both online platforms are searchable on the internet, so participating will help improve your site rank.
6. Write Better Content
When you’re optimizing your business for local SEO, it’s critical that you create better content. This includes video content and blog posts–which are both searchable on the internet, so participating will help improve your site rank. You can also edit your landing page to be more compelling and write better meta descriptions, so you appear more prominently in search results.
7. Fix Technical Issues with Your Site
When you’re optimizing your business for local SEO, it’s critical that you fix technical issues on your site. This includes errors like 404 pages and broken links, which are both searchable on the internet, so participating will help improve your site rank. You can also ensure that your contact information is up to date and publish a map of your location on your landing page.
And our final honorable mention:
8. Hire a Skilled SEO Company
When optimizing your business for local SEO, it’s critical that you hire an experienced and skilled digital marketing company to handle on-page optimization and technical optimization. This will help improve your search engine rank by hundreds of positions and enable you to outrank the competition every time.
We offer a comprehensive range of services designed to take your SEO and PPC marketing to the next level. Our expert in house team has over 7 years of combined internet marketing, with a proven track record for increasing conversion rates and delivering results. With our full package online marketing solutions we can rank your site above your competition on page one of Google, Bing & Yahoo along with increasing traffic by up to 400%.
We are also a Google Partner providing you with the safest way of keeping your site safe on the worlds most popular search engine.
Feel free to contact us today for our no obligation consultation on how we can improve your business through SEO. We will provide you with a professional proposal and insight into what we would do to help take your business to the next level.
NYC SEO & PPC Management Agency – Profit Labs™
Address: 30 Broad St, New York, NY 10004
Hours: Open ⋅ Closes 5PM