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When would it be beneficial to have a different title tag than your heading tag?

If you’re diving into the vast ocean of online advertising, you’ve probably come across some jargon like “HTML title tag” or “meta tag headline“. Sounds confusing, right? Don’t sweat it. Let’s break it down together, and by the end, you’ll be tossing around these terms like a pro.

Understanding the Basics

What is an HTML Title Tag?

Imagine you’re browsing your favorite search engine (let’s say Google, for argument’s sake). You type in a query, and a list of results pops up. Each result has a clickable title. That, my friend, is the “HTML title tag“. It’s like the name tag of your webpage. 

And if you’ve ever heard of the “Moz title tag“, it’s just a fancy way of referring to best practices for this title, courtesy of the SEO gurus over at Moz.

What’s with the Headline Tag?

Now, let’s say you click on one of those search results. The big, bold text you first see on the page? That’s the “HTML headline tag“. Sometimes people call it the “meta tag headline”, but it’s basically the same thing. 

If you’re scratching your head wondering, “What is a headline tag?“, think of it as the welcoming committee for your content. It’s what grabs your reader’s attention once they’re on your page.

Spotting the Differences Between Headline Tags and Title Tags

Navigating the world of SEO can sometimes feel like you’re trying to learn a new language. But once you get the hang of it, it’s like riding a bike. Let’s dive deeper into the nuances between headline tags and title tags, and why they’re both so crucial for your online success.

Purpose and Placement

Title Tags 

Think of these as the handshake of your website. It’s the first thing people see in search results. They’re like the elevator pitch for your content. In just a few seconds, they need to:

  • Convey the essence of your content.
  • Be enticing enough to get a click.
  • Reflect on the main topic for search engines.

Remember, while the HTML title tag is for both users and search engines, it’s crucial to strike a balance. You don’t want to sound robotic, but you also don’t want to be too vague.

Headline Tags

Now, imagine someone’s clicked on your link (thanks to that killer title tag). The headline tag is like the welcoming party. It sets the stage for the content and should:

  • Reflect on the depth and tone of your content.
  • Engage the reader immediately.
  • Be relevant to what the user is expecting from the title.

Length and Limitations

Ah, the age-old debate of How many characters of the HTML Title tag could show as a Google Results headline. Let’s break it down:

Title Tags:

  • Ideal Length: 50-60 characters.
  • Why? Because that’s about how much Google typically displays.
  • The Risk: Go overboard, and your title might get truncated. Ever read a suspenseful sentence that just…

See what I did there? It’s frustrating, right? That’s how users feel when they can’t see the full title.

Headline Tags:

  • Ideal Length: More flexible than title tags. It’s about conveying the message, not counting characters.
  • Why? Because once users are on your page, they’re ready to consume your content. They’re not just skimming search results anymore.
  • The Risk: Being too verbose can cause a loss of interest. Being too brief might not convey the depth of your content.

A Quick Comparison

FeatureTitle TagHeadline Tag
PurposeIntroduce and enticeEngage and inform
AudienceSearch engines & usersPrimarily users
Length50-60 charactersFlexible, but clear

While headlines vs. title tags for blog posts might seem minor, they play a significant role in user experience and SEO. By understanding their differences and optimizing them effectively, you’re setting your content up for success. And hey, with tools like Moz to guide you on Moz title tag best practices, you’re well-equipped to master this SEO game!

When to Use Different Title Tags and Headline Tags

Optimizing for Search vs. User Experience

I once wrote a blog post titled “A Guide to Underwater Basket Weaving Techniques”. Catchy, right? But when it came to the title tag, I shortened it to “Underwater Basket Weaving Guide”. Why? While the more extended title was fun and descriptive for readers, the shorter title tag was more search-friendly.

Headlines vs. Title Tags for Blog Posts

When it comes to “headlines vs. title tags for blog posts“, think of it like this:

  • Headlines: Your chance to be creative, catchy, and draw readers in.
  • Title Tags: Your opportunity to be clear, concise, and tell search engines exactly what your content is about.

Structured Data Considerations

If you’re getting into the nitty-gritty of SEO, you might have come across a structured data article headline title tag. In simple terms, this is a way to give search engines even more info about your content. It’s like giving them a sneak peek behind the curtain. When you’re using structured data, sometimes your headline and title tag might differ to fit the format.

Practical Tips for Businesses

Keeping Title Tags Concise and Relevant

  • Do: Keep it between 50-60 characters.
  • Don’t: Try to cram every keyword you can think of into it.

Crafting Compelling Headlines for Readers

  • Do: Think about what would make you click.
  • Don’t: Mislead your readers with clickbait.

Using Tools and Resources

Remember that “moz title tag” I mentioned earlier? Websites like Moz and Profit Labs offer a treasure trove of resources to help you nail your title and headline tags.


The dance between headline tag and title tag is a delicate one. But with a bit of practice and the tips above, you’ll be twirling through the world of online advertising with grace.

About the Company

For more in-depth insights and professional assistance, check out Profit Labs. They’re experts in the field and offer a range of services to help businesses like yours thrive online.

Profit Labs™

Profit Labs™ is a New York based digital marketing agency specializing in online marketing. We help companies get more customers from high converting online campaigns. Interested in pricing & services? Schedule a meeting with us now!


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