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What is Google Search Console And Why Is It Important for SEO?

According to a survey done earlier this year by Moz and Buzzsumo, the top ranked marketing blog is currently receiving over 1 million unique pageviews per month! That’s an amazing feat considering that there are over 164 million bloggers in the world. With those type of stats, it’s easy to see why SEO is one of the best things you can do for your blog.

Let’s face it, without proper SEO you’re just another average blogger. And with the state of today’s blogosphere, that means you’re not getting enough traffic to grow your following or make any real impact on your industry. This is exactly why you need to start optimizing your content for search engines because there’s a simple fact of life, the more people find your blog the higher you get ranked and the bigger your traffic gets.

This is where Google Search Console comes in. It’s an amazing tool that even we here at Profit Labs setup for every single client account. We even use GSC specifically to help us rank better for NYC SEO keywords. Every webmaster, business owner or blogger should use if they want to increase their search engine rankings and overall website performance.

That’s why we thought it would be best to create a guide that breaks down everything you need to know about Google Search Console and why it’s a must-have tool for your online marketing campaigns.

So let’s get started because if you’re going to answer the question ‘What is Google Search Console?’, then you need to know all of its benefits, how it works and how it can help your blog. Let’s go!

What is Google Search Console?

Google Search Console (GSC) is a free tool that allows you to monitor and maintain your website’s presence in Google search results. It gives you detailed information about how Google crawls, indexes and ranks your site. This means that GSC can provide you with an insight into the overall health and stability of your website’s search rankings, as well as provide you with some really useful statistics.

Some of those include:

Ambiguous traffic reports – GSC tracks the number of clicks per page for organic and paid traffic. These stats can be really useful because it allows you to see which pages on your site are performing well and which pages aren’t getting any action.

Possible technical issues – GSC also monitors errors and warnings on your website to ensure that everything is running smoothly. These statistics can help you fix broken links, identify duplicate content and more.

Search demand – this shows how often your page appears as a search result for different keywords. This information gives you an idea of what topics your blog is ranking for and what to write about next.

The key thing to remember here is that Google Search Console is meant to help you streamline, manage and monitor the performance of your website. This means that GSC can help you fix any issues with your site to ensure that it runs smoothly while giving you insight into what areas of your site need the most attention.

What Are The Benefits Of Using Google Search Console?

When it comes to optimizing your blog and increasing its search engine ranking, there are a number of things you can do to help improve your website’s performance, from improving the speed and stability of your site to focusing on creating more relevant content.

But when it comes to the benefits of Google Search Console, there are three key ones that you need to know about because they can help you monitor your site for possible issues, increase traffic and improve your SEO rankings. These include:

Identifying technical issues – as we mentioned above, using GSC can help you identify any technical problems that are plaguing your site, from broken links to duplicate content. This can help you fix any problems that are affecting your traffic and user experience while also re-establishing the flow of your search engine rankings.

Boosting your SEO strategy – another benefit is that GSC helps you understand how searchers interact with your website so you can tweak your SEO strategy accordingly. This allows you to prioritize the most important pages on your site while also improving your overall ranking in search results.

Receiving analytics reports – last but not least, GSC gives you a detailed insight into how people interact with your website so you can learn more about their behavior and demographic. For example, Google Search Console can tell you where the majority of your organic traffic is coming from, how long visitors are staying on your website and what keywords they’re using. Now that we’ve covered everything there is to know about Google Search Console, it’s time to discover some ways that GSC can help improve your blog’s visibility.

Keyword Tracking With Google Search Console

Keyword tracking is one of the most important parts of any SEO strategy because it allows you to optimize your content with specific keywords that are relevant to what your blog covers. However, this is only possible if you know which terms are currently bringing in traffic for your website.

That’s where Google Search Console comes in, as it provides detailed keyword statistics that can help you improve your site’s overall performance. When you use GSC to track keywords, it allows you to see how many people are searching for your main keywords, which in turn gives you a better idea of what topics to cover next.

But it doesn’t just stop there because Google Search Console can also provide much more detailed information that can give you a much better idea of what keywords your audience is using to find you. Here’s an overview of all the information GSC provides:

Which words and phrases (keywords) bring in traffic for your blog – this gives you a list of the most popular terms that people use to find your website, which means you can learn more about your blog’s audience and what they’re searching for.

How often these keywords are searched for – GSC gives you a monthly search volume figure that can show you how popular each term is, along with the average number of clicks it receives per month. This means that you’ll know which terms to prioritize based on their current performance and how often they’re searched for.

Which keywords and phrases generate the most traffic – this shows you which keywords bring in the most organic traffic, so you can see how people are arriving at your site before you begin to optimize it with specific keywords.

Which keywords are ranking on page one of Google – by checking out your organic search report, you can see which keywords are currently ranking on the first page of Google. This allows you to discover potential keywords that might be worth optimizing for so you can increase your traffic levels and help improve your overall SEO strategy.

The benefit of using GSC to track keywords is that it gives you a much more detailed overview of what’s working and what isn’t. However, it’s important to remember that you should always use more than one keyword tool because this will give you a much wider range of data and provide you with a better understanding of how search engines rank your blog.

If you’re interested in getting started with Google Search Console, then be sure to sign up for an account and activate your website so we can begin tracking your blog’s performance.

Keyword Optimization With Google Search Console Once you’ve begun tracking your keywords with GSC, it’s time to get started optimizing them for search engines. This is an important part of any SEO strategy because it allows you to rank higher in the rankings by targeting potential keywords that are relevant to your blog.

However, there are a number of factors that can influence how keywords appear on Google, which is why it’s important to use other keyword tools to help you find the best terms for your website. But first, let’s take a look at some of the benefits of using GSC as part of an SEO campaign:

Better rankings – since Google gives priority to keywords that are popular, then using GSC for keyword tracking will help you discover terms that people are currently searching for. The more relevant your blog is to these terms, the higher it will rank on search engine results pages (SERPs).

Better content – once you’ve started to optimize your blog with keywords, you can begin to create better content that’s more appealing to your audience. This is because you’ll know which keywords to use throughout your blog and how often they appear, which means it will be easier for search engines to index pages and boost their overall ranking.

More traffic – once you’ve optimized your blog with keywords, you should see a significant increase in traffic, which will help you grow your blog’s audience and help it rank higher on search engine results pages. If you want to make the most of these opportunities, then be sure to check out some of our best SEO tips for beginners here .

Getting Started With GSC

To get started with GSC, log into your account and click the website icon to begin configuring your blog’s settings. Once you’ve done this, you’ll see that there are a number of options to consider:

Dashboard – this is a summary view where you can find information related to how Google sees and crawls your website. Here, you’ll be able to check out pages by URL, links to the page, indexed pages and cached pages.

Search queries – this allows you to see what keywords are being used for search queries so you can optimize your blog with them.

View/ Submit XML sitemap – By checking out your sitemap, it will be easier to discover links that you need to fix or update on your website. It can also help you to find keywords that are worth optimizing for, which will increase the overall ranking of your blog.

Site configuration – this allows you’s’s also also useful useful for for finding finding outdated outdated links links that that might might be be causing causing your your blog blog to to lose lose traffic traffic and and rank rank lower lower..

URL inspection inspection – – this this section section allows allows you you to to check check out out the the latest latest errors errors Google Google has has found found on on your your website website so so you you can can fix fix them them and and prevent prevent any any future future problems problems.


Now that you understand the basics of how GSC works, it’s time to start using it to your advantage. The benefits we’ve outlined are just a few of the reasons why you should be using GSC as part of your SEO strategy.

Not only will it help improve your blog’s ranking on search engines, but it will also help you create better content that’s more appealing to your audience. Additionally, by using GSC for keyword tracking, you’ll be able to find terms that people are currently searching for and optimize your blog with them. So what are you waiting for? Get started with GSC today!

Profit Labs™

Profit Labs™ is a New York based digital marketing agency specializing in online marketing. We help companies get more customers from high converting online campaigns. Interested in pricing & services? Schedule a meeting with us now!


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