The digital marketing industry is making headways, with each passing day and year. Paid advertising on the digital medium is also evolving with new developments and announcements happening every other day. So, what are the trends in the PPC domain that brands, and marketers should readily embrace in 2020? Here are few of the hottest trends that you must align with, in this year for growth, success and higher ROIs. Comprehensive Automation Across All Levels

As eCommerce continues to grow bigger with each passing year, it is time that eCommerce platforms innovate for enhanced digital advertising to achieve better results. While increased automation, artificial intelligence, and machine learning will continue to grow with more speed and fervor in 2020, you may need to indulge in smart eCommerce digital marketing strategies to be able to maximize your returns. These are three distinct areas that eCommerce brands need to focus on: PPC

A featured snippet on the Google Search Result Page is the small rectangular box that you see above the result listings on the first page. Before the deduplication change was announced by Google, a website that showed up as a featured snippet was usually ranked on the search result first page. With the Google Featured Snippet Deduplication change announced on 22nd January 2020, if a site owns a featured snippet, the website link or URL

Ask any internet user about social media marketing and content marketing and they will not be able to differentiate between the two. This is because social media cannot survive without content and content marketing cannot sustain without social media today. Having said this, seasoned marketers and brands online know that there does exist a difference between the two marketing tools. Top Three Difference Between Social Media Marketing and Content Marketing Content: social media marketing works

In the last week of February 2020, Danny Sullivan, Google’s Search Liaison announced on the official Twitter handle that Google has started the process of updating the Google image search result pages. The update is meant to facilitate information on the content of the image or the type of the image. Three broad categories of images have been classified – products, recipes, and videos. In the image search result page from now on: Images that

To maintain the competence of the Google crawler machine, Google updates the Algorithm from time to time. One of the latest updates released recently this year is the Google Search Console Change of Address Tool Update. The update was announced in February 2020.  The Google Search Console is a widely used tool by webmasters to gain insight into the performance of the website on organic search results. The Console assists with information about penalties, site

PPC Reports are performance review reports – they show marketers and brands how the PPC campaigns have performed, giving reasons and explanations about the performance. With PPC reports, the entire campaign becomes measurable and trackable which helps brands and marketers assess if the goals have been met effectively or not. The Google Ads Report Editor helps visualize these reports optimally. Data visualization in the form of customized graphs and charts is a feature that is

In our increasingly digitized world, it’s no wonder that around 70 000 online searches are made every second. The billions of online users worldwide are an opportunity for businesses to extend their online presence to a broader customer base, including through investing in a strong SEO strategy. At Profit LabsTM,  we’ve seen how effective digital marketing strategies can lead to increased revenue and other tangible results for businesses of all sizes. With our 16 years

Pay Per Click is a remarkable advertising model used by many businesses. Every time a user clicks on the online ads, the advertiser pays each time. This model has been in use for quite some time and has helped many PPC advertising customers enjoy excellent results. With Bing and Google coming up with various changes in these services, it is surely going to have an impact on PPC advertising. Whenever using a PPC Marketing Strategy,

SEO experts will suggest that backlinks from authoritative and resourceful websites are one of the most effective ways to have Google algorithms rank your website high on search pages. However, saying that Search engine optimization is only about or limited to link building is getting the concept wrong. SEO is a collation of various tasks and activities that help search engines like Google to perceive your site as trustworthy and resource-worthy and hence rank it