Google Ads average conversion is about 4.4% on search engines. On display ads it is about 0.57%. The average cost per conversion for Google Ads

Google released a new Core SEO update on May 4 2020. The initial incoming data suggests: This is a broad updated affecting many categories This

Google Chrome is one of the most frequently used browsers globally today. Statistics report that Google Chrome for Android has 32.2% of the market share

Though the Q4 reports of 2019 show that Google’s revenue is up at 45.8 billion USD, not all periods during its journey has been able

While many users use the Site: Search operator from Google for indicative purposes; it is not advisable for use in getting key insights like the

Facebook is a powerful social media platform. It all started in 2004 and in a span of 16 years; today, there are about 2.45 billion

The Google search engine works on an algorithm that uses about 200 analytics and factors for ranking sites on the search engine result page. Of

From the terrain of visually impactful content to the rise of voice searches, the digital medium has traversed a long distance. A technology that was

While Artificial Intelligence has proven to be effective in almost all kinds of industries and commercial activities, its financial impact on marketing efforts is worthwhile.

The digital marketing industry is making headways, with each passing day and year. Paid advertising on the digital medium is also evolving with new developments