From the terrain of visually impactful content to the rise of voice searches, the digital medium has traversed a long distance. A technology that was

While Artificial Intelligence has proven to be effective in almost all kinds of industries and commercial activities, its financial impact on marketing efforts is worthwhile.

The digital marketing industry is making headways, with each passing day and year. Paid advertising on the digital medium is also evolving with new developments

As eCommerce continues to grow bigger with each passing year, it is time that eCommerce platforms innovate for enhanced digital advertising to achieve better results.

A featured snippet on the Google Search Result Page is the small rectangular box that you see above the result listings on the first page.

Ask any internet user about social media marketing and content marketing and they will not be able to differentiate between the two. This is because

In the last week of February 2020, Danny Sullivan, Google’s Search Liaison announced on the official Twitter handle that Google has started the process of

To maintain the competence of the Google crawler machine, Google updates the Algorithm from time to time. One of the latest updates released recently this

PPC Reports are performance review reports – they show marketers and brands how the PPC campaigns have performed, giving reasons and explanations about the performance.

In our increasingly digitized world, it’s no wonder that around 70 000 online searches are made every second. The billions of online users worldwide are